The Indian smartphone market grew by 25 % 12 months on 12 months in Q1 2021, with the overall smartphone shipments reaching over 38 million items in the primary quarter, in accordance Counterpoint analysis’s Market Monitor service. These have been the highest-ever first quarter shipments, based on the report. The Counterpoint Research report mentioned that new product launches, promotions, and monetary schemes, in addition to pent-up demand from 2020 drove the smartphone market in Q1 2021. “Continuing with its stellar run, India’s smartphone market registered a 3rd consecutive quarter of report shipments in Q1 2021, using on pent-up demand. Consumer confidence additionally elevated because of the starting of a vaccination drive in the nation. But these numbers must be taken with warning as a second and extra virulent wave of COVID-19 is at present on in the nation and is more likely to impression the approaching quarters. The client demand will take a success because of the ongoing COVID-19 wave and subsequent lockdowns,” Prachir Singh, a senior research analyst at Counterpoint said.
The combined mobile handset market (including feature phones and smartphones) grew 19 percent year-on-year in Q1 2021 due to the strong performance of both feature phones and smartphone segments. The feature phone market registered a 14 percent year-on-year growth during the first quarter, according to the Counterpoint report. The report said that the growth was driven by strong shipments of the JioPhone under its new model and promotions. JioPhone led the market with a 21 percent share.
In terms of smartphones, Xiaomi retained its top spot with a 4 percent year-on-year growth driven by the Redmi 9 series. The Redmi 9A was the best-selling smartphone model during the quarter. The brand re-entered the upper mid-tier segment after almost 1.5 years with its latest 5G offering, according to the Counterpoint report. While Xiaomi remained the largest smartphone brand, OnePlus registered the largest year-on-year growth at a rate of 300 percent, driven by the OnePlus Nord and the OnePlus 8T, Counterpoint said. OnePlus was also the top 5G brand in India in Q1 2021, with the OnePlus Nord being the best-selling 5G smartphone model in the first quarter.
Samsung, on the other hand, remained the second-largest smartphone brand in the country and registered a 52 percent year-on-year growth driven by its focus on budget smartphones in India.
Counterpoint Research’s Market Monitor factors-in sell-in estimates based on vendor’s IR results and vendor polling, triangulated with sell-through (sales), supply chain checks and secondary research.
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