94% of surveyed Indians say that they’re extra aware of the environmental impression of their journey selections in comparison with a 12 months in the past. (Representative picture)
98% surveyed Indians wish to journey to a spot they’ve by no means been earlier than.
As per the American Express Travel 2023 Global Travel Trends Report, 90% surveyed Indians are prioritising journey plans specializing in private wellness with 87% planning on spending extra money on luxurious experiences than standard luxurious items this 12 months.
The outcomes are primarily based on survey information from travellers throughout the United States, Australia, Canada, Mexico, Japan, India, and the United Kingdom. Gen Z and Millennials are outlined as respondents as being born between 1981 – 2012.
The survey discovered pop-culture and social media are influencing the rise of ‘set-jetting’;
- The high sources of journey inspiration for surveyed Indians embody Instagram (63%), Facebook (63%), on-line blogs (49%) and TV exhibits (49%).
- 48% Indian respondents agree that they’ve been impressed to journey this 12 months by a latest TV present/film, with Game of Thrones and Emily in Paris topping the listing.
- 95% surveyed Indian GenZers agree that they’re impressed to go to particular journey locations after seeing them featured on TV exhibits, information sources or films.
“Indians are planning to travel for gaining new experiences, learning about a city and its culture, breaking away from monotony and trying new food or cuisine. New trends like solo and bleisure travel are also picking up amongst Indian travellers,” stated Sanjay Khanna, CEO, American Express Banking Corp India.
“With the continued demand for travelling, we’re backing our Cardmembers with compelling affords and advantages, serving to them get higher worth for his or her journeys and creating joyful recollections,” Khanna added.
Other findings of the survey include;
Culinary delights driving the travel preferences of Indians.
- Highest amongst all the surveyed countries, 86% Indian respondents shared that they typically book travel destinations based on popular restaurants located there. Participating in the local restaurant scene and food festivals are top experiences they are looking forward to during their upcoming travels.
- When it comes to food inspiration, more than 98% surveyed Indians agree that they are open to venturing out of their comfort zone and trying new foods while travelling.
Supporting local communities and the environment is on the minds of Indians while travelling.
- 97% are interested in going on a vacation that supports local communities in 2023.
- 94% of surveyed Indians say that they are more mindful of the environmental impact of their travel decisions compared to a year ago.
Exploring lesser-known destinations and travelling on off –the-beaten path.
- 98% surveyed Indians want to travel to a place they have never been before.
- Indian respondents are seeking hidden gems as 94% agree that they want to explore lesser-known destinations and 95% agree that they want to travel to a destination that is off –the-beaten path.
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