No ‘salesperson’ to guage your pockets. No money counters. It doesn’t matter whether or not you purchase one thing or not. It’s completely high quality if you happen to haven’t used any Apple system ever. Or, perhaps you simply need to study images expertise. Everyone is welcome at an Apple retailer.
Apple BKC- India’s first Apple store- is about to open to the general public in April at Jio World Drive Mall, Mumbai. The Cupertino-based tech large is evident about one factor: constant buyer expertise all over the world. This means you’ll be able to count on the identical expertise regardless of whether or not you go to the Apple retailer in New York, San Francisco, Dubai, Singapore and even Mumbai.
“At Apple, the customer is always our North Star. And wherever we are, our commitment is the same: to deliver exceptional service to our customers, exceed their expectations, and enrich their lives. Apple Stores are places where everybody is welcome, where you always get one-of-a-kind customer service and endless inspiration from our talented retail team members,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail to News18.
You can count on the identical Apple retail expertise regardless of whether or not you go to the Apple retailer in New York, San Francisco, Dubai, Singapore and even Mumbai.
An Apple retailer is a spot the place the most recent know-how from the corporate meets the native artwork. While the product shopping for expertise, format, look-and-feel is comparable throughout all shops all over the world, Apple pays additional consideration to the neighborhood they’re serving by integrating native artwork, heritage and experiences.
[Apple Marina Bay Sands, Singapore. (Image: Apple)]
Singapore, which has lower than half the inhabitants of India’s bustling metropolis of Mumbai, has three Apple stores- Orchard Road, Marina Bay Sands and Jewel Changi. If you occur to go to all of the three shops in Singapore in a day, you’ll discover that the expertise is sort of similar but every of them are utterly completely different when it comes to design, narrating a singular story. In Mumbai, the Apple BKC is impressed by the long-lasting ‘Kaali Peeli taxi’ artwork.
“We like to say our stores are where the best of Apple comes together. Our stores serve as centres for the community where people can come together, and get hands-on with all of Apple’s latest products and services. And in every one of our stores, we’re thoughtful about creating experiences that delight our customers,” added Deirdre.
[Apple BKC at Jio World Drive Mall, Mumbai (Image: Apple)]
For Indian shoppers, the expertise is proscribed to Apple resellers solely and are but to learn about Apple retail- the enjoyment of shopping for one thing straight from Apple. And let’s be clear about one thing- you needn’t fear about snobbish gross sales representatives judging your pocket earlier than displaying a brand new Apple system. Also, it doesn’t matter whether or not you’ll be able to communicate in English or not.
At an Apple retailer, everyone seems to be welcome and nobody goes to power you to purchase or make you’re feeling unhealthy about enquiring about new options or gadgets. In truth, Apple doesn’t even place massive CCTV cameras across the retailer to make guests really feel uncomfortable.
You needn’t fear about snobbish gross sales representatives judging your pocket earlier than displaying a brand new Apple system. Also, it doesn’t matter whether or not you’ll be able to communicate in English or not.
“In every one of our stores, we’re thoughtful about creating experiences that enrich our customers’ lives. And we design our stores just like we design our products — by putting the customer at the centre of everything we do. We also work with a great range of partners who offer our products and help us reach even more customers wherever they are,” defined Deirdre.
The total goal of an Apple retailer is to draw folks and make them expertise merchandise. The retail philosophy is extra in the direction of educating folks than making them purchase. And the eye to particulars is one thing solely Apple can do. The top of desks, the angles at which gadgets are positioned, the lighting and the complete setting is such that guests can comfortably concentrate on the system they need to check out. There’s free WiFi, so guests can completely try the system and spend as a lot time as they need to. And in the event that they like one thing, there’s no must queue at any money counter, as a result of there aren’t any money counters inside any Apple retailer. You merely should ask an Apple workforce member for the invoice and make the cost.
There’s no must queue at any money counter, as a result of there aren’t any money counters inside any Apple retailer.
Buyers may decide to order a product on-line and get it picked on the Apple retailer. “With Apple Pickup we make it easier for customers to shop online and receive their orders in stores or Apple Trade In where customers can upgrade their device at home or in-store,” added Deirdre.
After shopping for a tool, there are technicians who assist in organising the system and likewise as a part of after-sales help, there are consultants to repair explicit points that customers might face.
[Dedicated space for Today at Apple sessions at Apple Jewel Changi. (Image: Apple)]
One of the important thing parts of an Apple retailer is the ‘Today at Apple’ initiative. Apple customers can ebook free appointments as and when out there utilizing the Apple Store app to study utilizing options and realizing extra about Apple merchandise. “Our Today at Apple program is a great example of how our teams offer dedicated skills sessions on specific products, features and apps that will educate and entertain our customers. For the artist, the creator, the builder or the first time Apple customer— there is a Today at Apple session for everyone,” mentioned Deirdre.
Apple customers can ebook free appointments as and when out there utilizing the Apple Store app to study utilizing options and realizing extra about Apple merchandise.
Apple shops, over time, have develop into a singular expertise for folks the world over and at last it’s right here in India now. Just to present an instance of the craze round Apple shops, a pair in Singapore included the Apple Orchard Road of their wedding ceremony images itinerary!
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