Led by Flipkart once more, India’s online smartphone market reached its highest-ever share at 45 p.c in 2020, registering a progress of seven p.c (on-year) in a pandemic-hit yr, in keeping with a brand new report.
Flipkart remained the highest online platform with 48 p.c share, adopted by Amazon which captured 44 p.c share. Amazon grew 34 p.c (on-year) and was the quickest rising online platform, Counterpoint Research stated late on Friday.
Xiaomi remained the highest online model with a 40 p.c market share pushed by the Redmi in addition to Poco model smartphones.
With 19 p.c, Samsung captured the second place in the Indian online smartphone market pushed by the Galaxy M-series. Samsung captured greater than one-third of shipments on Amazon.
Realme was third in the online phase, additionally with a 19 p.c share.
According to Counterpoint, Realme remained the highest smartphone model on Flipkart in 2020, registering a progress of 27 p.c (on-year).
Vivo captured the fourth place attributable to sturdy shipments of the Y91i, Y20, and V20 collection.
“OnePlus was the top online premium smartphone brand on Amazon and captured the fifth position in the overall online smartphone market,” the report talked about.
The high 5 manufacturers in the online market captured greater than 82 p.c of the overall shipments.
Realme and Poco had been the highest smartphone manufacturers on Flipkart, capturing greater than 50 p.c of the shipments on the platform.
The premium online smartphone market additionally registered a 22 p.c (on-year) progress attributable to these methods. Apple, OnePlus, and Samsung drove this phase and contributed to nearly 90 p.c of the shipments in this phase.
“Major online brands are adopting a hybrid channel strategy and expanding their offline stores. Also, as the smartphone brands move to a more ecosystem strategy and multiple devices, the focus will be on consumer experience, which will further grow the offline segment,” the findings confirmed.
Innovations similar to O2O (online-to-offline) and financing schemes specializing in low-cost possession and upgrades will even improve smartphone adoption in the nation, the report added.
