Indo Count Industries Ltd. has introduced the acquisition of worldwide house fashions brand Wamsutta from Beyond, Inc. for $10.25 million.
Wamsutta, a house fashions brand is into luxurious mattress, tub and different house vogue merchandise. “This acquisition …strengthens Indo Count’s brand portfolio, and elevates its position in the premium market segment,” the corporate stated in an announcement.
Known for its distinctive high quality and a brand legacy relationship again to 1846, Wamsutta
is poised for substantial progress below Indo Count’s management, the corporate added.
Mohit Jain, Executive Vice Chairman, Indo Count Industries stated, “We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entire new generation to the exceptional quality and luxury of the Wamsutta brand.”
“Our strategic imaginative and prescient is to leverage our operational capabilities to boost the brand worth proposition and fulfill its potential globally. Wamsutta brand fairness, mixed with Indo Count’s world attain will catapult the brand to new heights and represents a major milestone in the direction of our growth technique, “ Mr. Jain added.
