Facebook on Thursday stated it is going to start testing advertisements on its TikTok clone Instagram Reels in India, Brazil, Germany, and Australia, because the social media big goals to make cash from its short-form video characteristic. The firm is looking for to capitalise on its recognition in India, a fast-growing social media market, whereas rival TikTok has been banned from the nation since final yr. Facebook has stated it plans to check different options in India, equivalent to letting content material creators share Reels movies on their Facebook accounts.
The introduction of commercials is an “indication of how robust the momentum is for Reels,” said Carolyn Everson, vice president of global business group at Facebook, in an interview. Everson declined to share usage metrics for Reels. As with other content on Reels, advertisements can be up to 30 seconds long and users can choose to skip the advertisements, Facebook said.
Facebook also announced Thursday it will let advertisers select categories of video content they want to place advertisements on, such as videos about children and parenting, animals and pets or fitness and workouts. The effort is Facebook’s biggest move yet to let brands advertise alongside content subjects. Advertisers typically use Facebook to target certain users by their interests.
“This is a big deal for marketers,” Everson stated. Facebook added it is going to start testing sticker commercials for Facebook Stories in the approaching weeks. Brands can create stickers that creators will place in their Stories, and influencers will earn a reduce of any gross sales made by means of the sticker adveritsements.
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The characteristic is a part of Facebook’s push to court docket content material creators who’re more and more being profitable immediately from followers and followers by means of platforms equivalent to audio chat app Clubhouse and membership web site Patreon.
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