Happiness: Calling for happiness to be given larger precedence, forward of International Day of Happiness, `STTEM – Safety, Technology, Taste, Ease & Mood Uplifter` – The India Snacking Report (Volume I) by Godrej Yummiez, reveals that 72 per cent Indians confessed to snacking extra when they’re completely satisfied, highlighting how snacking is perceived as a temper uplifter. Amongst those that join snacking with their temper, 70 per cent of Indians really feel glad, completely satisfied, and excited after consuming snacks.
When in contrast throughout areas, the report highlights that Eastern India confirmed the utmost skew with 75 per cent of its residents snacking extra when they’re completely satisfied. North, West, and South India confirmed close to comparable ranges of feelings scoring 72 per cent, 67 per cent, and 74 per cent respectively. The above findings get much more corroborated when checked out throughout cities.
Amongst cities, individuals from Delhi, Chennai, Hyderabad, and Kolkata, snack extra when they’re completely satisfied. With Delhi topping the record at 81 per cent, adopted by Chennai and Hyderabad at 77 per cent every, and Kolkata at 75 per cent, indicating that locals of these cities discover snacks as temper uplifters. Besides, the common for Mumbai stood at 68 per cent, and the common for Ahmedabad residents choosing snacks when completely satisfied is 67 per cent. This is adopted by Pune and Bengaluru at 66 per cent every, Lucknow at 62 %, and Jaipur at 61 per cent.
Another side that got here up within the report was the food-mood connection in each genders, revealing that 74 per cent ladies and 70 per cent males snack extra when they’re completely satisfied.
Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL), stated, “As a class thought chief, Godrej Yummiez understands shoppers nicely and formed developments redefining the frozen ready-to-cook phase.Â
The India Snacking Report is one such initiative by Godrej Yummiez to research and predict snacking developments. The report clearly showcases shoppers understand snacking as a temper uplifter. Going ahead, the dynamics that can form India`s snacking habits will probably be based mostly on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the 5 pillars. Speaking particularly of the temper pillar, snacking can have a bigger affect over each shoppers and types.”
