Budding cricketers usually are not the one ones getting impressed by Mahendra Singh Dhoni’s iconic helicopter shot because it has now turn into the inspiration for artisanal candies launched on Tuesday (April 6) by meals and beverage start-up 7InkBrews, the place the previous India captain can also be a shareholder.
The firm primarily based out of Mumbai is based by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel. The new vary of candies and drinks (non-alcoholic and alcoholic) have been launched underneath the model Copter7 – impressed by the enduring Dhoni shot and his shirt quantity.
“When you believe so strongly in the vision of a company, it makes the association that much more meaningful. I am truly elated to be a shareholder and brand ambassador for a company like 7Ink Brews,” Dhoni was quoted as saying in a press launch issued by the corporate.
After the model launch in Mumbai, Pune, Goa and Bangalore, the merchandise may even be launched in Uttar Pradesh, Haryana, Jharkhand, Punjab and Chandigarh over the subsequent few months.
“Built around the attributes of champion cricketer, Mahendra Singh Dhoni, and inspired by his signature ‘helicopter shot’, hence the name Copter7,” the press launch acknowledged.
“The packaging and labelling is another noteworthy feature, inspired by Dhoni’s different jerseys and their colours.”
Mohit Bhagchandani, founder and managing director stated the model would look to capitalise on Chennai Super Kings skipper Dhoni’s “undying ‘can’t stop, won’t stop’ spirit.”
For the candies, the corporate has teamed up with well-known chocolatier and chef David Belo of Mysore-based craft chocolate model Naviluna. “Using sustainably-grown cacao sourced from Southern India, these bean-to-bar chocolates are all-organic, vegan and GMO-free, allowing you to appreciate the qualities of the Indian cacao bean in its full glory,” the corporate acknowledged.
