Rajasthan Royals gamers of their new jersey for IPL 2023 (RR Twitter)
Fino Payments Bank made its maiden foray with the mega sporting occasion final season by partnering with RR as the digital funds associate
Fino Payments Bank on Thursday stated it has renewed its affiliation with Rajasthan Royals (RR) for Season 16 of India’s largest premier cricket competitors. Fino Bank will likely be RR’s official digital banking associate. The financial institution made its maiden foray with the mega sporting occasion final season by partnering with RR as the digital funds associate.
The sixteenth season of the Indian Premier League (IPL) will start on Friday, March 31, at 7:30 pm. There are 10 groups that may lock horns with one another and vie for the trophy.
“The new season’s engagement is anticipated to be a notch larger as the financial institution goals to attach with RR’s giant fan base throughout social media platforms to extend its digital footprint. Importantly, the newly launched FinoPay digital financial savings account is anticipated to get extra traction by way of this engagement,” Fino Payments Bank said in a statement.
As the digital banking partner, along with the core messages of convenience, accessibility, proximity and trust, the bank would look to drive brand visibility and increase FinoPay app downloads. The app helps open digital savings account, an everyday banking account for routing small, daily spends, according to the statement.
Rishi Gupta, MD & CEO of Fino Payments Bank, said, “Partnerships are critical for our success. Our tie up with Rajasthan Royals last season was an innovative first for us that allowed our brand to engage with cricket lovers across the country. We value this relationship and are excited to renew our association that helps take our engagement with the team’s fan base to the next level.”
He added that it is going to be a win-win proposition as we proceed connecting with new buyer segments and create avenues for cricket followers to discover Fino’s digital banking and financial savings account choices.
Jake Lush McCrum, chief government officer of Rajasthan Royals, stated, “We are delighted to be renewing our affiliation with Fino Payments Bank for the upcoming season. We had been extraordinarily happy with the constructive influence we had on the profitable growth of their monetary companies throughout the nation, particularly the far-reaching areas, given the ever-growing want for digital transformation. We are wanting ahead to accelerating their general development in Rajasthan and different elements of India.”
Adarsh Reddy, CEO of Sportytrip, who has been working with Fino Bank and RR, said, “This season Fino Bank is not only engaging with RR on the premier stage but is powering grass root level talent hunt through ‘Cricket Ka Ticket’. This initiative is aimed at finding India’s next cricketing super star across both men and women talent.”
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