Highlights
- IRCTC is planning to sell customers information
- IRCTC is wanting to monetise user information, looking for Rs 1,000 in income
- The IRCTC has additionally floated a tender in this regard
IRCTC Data Monetisation Tender: The Indian Railway Catering and Tourism Corporation (IRCTC) is looking for to generate income of Rs 1,000 crore because it plans to sell (monetise) user information together with buyer information of each passenger providers in addition to freight providers.
According to reviews, the ticket reserving arm of the Indian Railways has floated a tender for appointing consultants for digital information monetisation.
In a tender IRCTC floated final month, “Indian Railways wishes to monetise the information in buyer/vendor functions and inside functions of Indian Railways… for producing revenues and likewise to improve facilitation and additional enhance the providers.”
“IRCTC wishes to engage a consulting firm to help in identification, design, and development and roll-out of data monetisation opportunities,” it stated in the tender.
Following this growth, the worth of IRCTC shares witnessed an increase from Rs 712 to Rs 746.75
According to Internet Freedom Foundation, “The consultant will be expected to study the data of Passenger, Freight & Parcel business as well as any vendor-related data from applications of Indian Railways.”
“Per the tender, customer data to be studied includes, inter alia, ‘Name, Age, Mobile No., Gender, address, E-Mail ID, No. of Passenger, Class of Journey, Payment Mode, Login/Password,’ in addition to behavioural data such as payment & booking mode, frequency of journey, etc.”
The tender suggests referring to the:
- IT Act, 2000 & its amendments
- User information privateness legal guidelines together with the General Data Protection Regulation
- The present Personal Data Protection Bill 2018 of India!
Tasks listed for the appointed marketing consultant embody:
- Segregation of monetisable information units
- Identification of market potential internationally
- Preparation of a road-map for information monetisation of the digital information
The Indian Railways has greater than 100 terabytes of passenger information, in accordance to reviews.
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