Handset brand itel has emerged as a top brand in total satisfaction amongst feature telephones in a report by CyberMedia Research (CMR), a market analysis and advisory agency.
While feature telephones stay a lifeline for a lot of, India is experiencing a surge in digital acceleration, driving curiosity in reasonably priced 4G smartphones and even 5G choices inside the sub-Rs 10,000 value section, in accordance with the report.
The shopper research by CMR, overlaying 2,000 cell phone customers throughout main Indian cities, has revealed that feature phone customers are more and more preferring feature telephones that present longer battery life (78%), ease of use (74%), affordability (57%) and provide digital capabilities. And three in 4 customers expressed curiosity in switching to smartphones, primarily in ₹6,000 to ₹8,000 value vary.
Arijeet Talapatra, CEO, Transsion India in an announcement mentioned, “itel’s focus on device features and user-friendly design not only advocates user preference, but also ensures that individuals in deep Bharat stay connected with their loved ones, access important information, and become an important part of India’s socio-economic development.”
“At itel, our focus on research and development enables us to deliver cutting-edge features tailored to our vibrant, youthful audience in both feature phone and smartphone category,” he added.
