Jaguar Land Rover (JLR) has unveiled its new corporate identity as a part of its transfer to a ‘House of Brands’ organisation.
“The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands – Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be proud creators of modern luxury,” the corporate stated in an announcement.
JLR CEO Adrian Mardell, stated “Today is an exciting day as we unveil a new identity for our company as part of our House of Brands approach. I’m confident this perfectly illustrates JLR’s ambition in the modern luxury space.”
JLR’s Chief Creative Officer, Professor Gerry McGovern OBE, stated: “This is the next chapter of our reimagine journey to become a truly modern luxury business. The new JLR identity will bring clarity to our clients and act as a unifier for our four distinct British brands.”
The inventive course of behind the new identity targeted on magnificence, modernity and a forward-thinking essence to exhibit the route and ambition of the corporate.
The descending j aspires so as to add magnificence, whereas the lighter weight of the logo illustrates the step change to refinement and modernity. JLR has reaffirmed that the Land Rover model will stay a key a part of the corporate’s DNA.
“Land Rover continues as a world-renowned and important heritage mark, remaining on vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands,” the corporate added.
