The Kerala State Cashew Development Corporation (KSCDC) will market products worth ₹100 crore in the domestic market this 12 months, chairman S. Jayamohan mentioned right here on Saturday.
He was inaugurating a gathering of franchisees on the KSCDC workplace. “The KSCDC functioning under the State government markets the best quality cashew products in the world. Currently, more than 100 agencies of the corporation are operating in Kerala and the products are also sold online. Mobile units selling cashew products are operating across Kerala and a considerable percentage of sales is conducted through these vehicles,” he mentioned. Mr. Jayamohan mentioned that the company plans to launch 10 extra worth added products this Onam. “At present 18 different products are available,” he mentioned.
As a part of enhancing domestic advertising and marketing, gross sales executives will probably be appointed in all districts of Kerala. “Incentives will be given to workers who bring orders and children of cashew workers will be considered while appointing sales representatives,” he mentioned.
Director B.S. Suran presided over the perform whereas Managing Director Sunil John Okay., administrators G. Babu, B. Suchindran, Sooranadu S. Sreekumar, Saji D. Anand and business supervisor Shaji V. have been current.
