Lionel Messi to Make NFL Super Bowl Debut, Set to Headline Advert – News18

Lionel Messi has gained world futbol’s greatest prize. He’ll now be a part of American soccer’s greatest day.

The Inter Miami star, World Cup champion and world soccer icon will headline a Super Bowl advert for Michelob Ultra, the model introduced Thursday. A teaser to what shall be a 60-second spot reveals Messi ordering a beer as he walks up to a beachside bar, and his response when the faucet stops pouring.

It’ll be Messi’s first Super Bowl industrial and provides to his huge promoting attain within the U.S. and globally. The recreation is on Feb. 11 in Las Vegas.

“Having the GOAT himself, Lionel Messi, and the Super Bowl as a stage to kick it all off and start the year with a bang, that gets us incredibly fired up,” Ricardo Marques, Ultra’s vice chairman of selling, stated in an interview with The Associated Press. “Messi needs no introduction. The power that he has, the impact that he had upon his arrival in Miami, in the world of soccer and beyond, he’s clearly a cultural icon right now.”

Messi’s partnership with Michelob Ultra’s guardian firm, Anheuser-Busch InBev, started in 2020. The Super Bowl spot is a part of the beer’s sizable funding in soccer. The advert follows the model being revealed as the worldwide beer sponsor of this summer season’s Copa América.

It’s additionally anticipated Ultra will companion with the lads’s World Cup when the match is performed within the U.S., Canada and Mexico in 2026 as Messi’s Argentina goals to defend their title.

“When you put it all together, we clearly have a very exciting road ahead of us in the context of soccer,” Marques stated.

Messi is a advertising and marketing dream with big manufacturers reminiscent of Adidas, Gatorade, Hard Rock International, Royal Caribbean and Apple TV amongst others all concerned with him. His social media footprint is gigantic, with almost 500 million followers on Instagram.

Anheuser-Busch routinely spends hundreds of thousands on Super Bowl adverts; final yr’s recreation introduced an asking value of as a lot as $7 million for a 30-second spot, with firms paying it to be on U.S. promoting’s greatest stage and with hopes of reaching an anticipated viewers of greater than 100 million.

Messi has greater than 800 objectives for golf equipment and nation, among the many biggest scorers. He scored twice within the 2022 World Cup last that Argentina gained in opposition to France on penalty kicks.

Messi is a 4-time Champions League winner, an Olympic gold medalist and has been a part of 44 trophy wins, thought of essentially the most in soccer historical past.

(This story has not been edited by News18 employees and is revealed from a syndicated information company feed – Associated Press)