Women customers of luxurious spirit have grown from 25% to 40% in India in the last two years, stated Hina Nagarajan, MD & CEO, Diageo India.
“Luxury spirit segment has witnessed women consumers growing from 25% to 40% in the last two years. Also women accounted for 64% of the new growth in the sales of single malts in the country,” she stated.
According to her, white spirits in normal have had the next reportaire amongst women owing to their flavour forwardness and flexibility.
Many newer and distinctive client cohorts, together with women and younger individuals, have emerged in the last couple of years. (*2*) she noticed.
Ms. Nagarajan claimed Diageo has a complete portfolio that may go throughout a various revenue spectrum of customers and model loyalty for its merchandise was very excessive in the nation.
“We want to continue to focus on innovation and renovation of brands as the country’s consumer landscape has been changing drastically, especially after the pandemic,” she added.
Commenting on the trade outlook she stated India’s alco-bev trade stood extraordinarily progress optimistic, as some 100 million new drinkers are anticipated to hitch the buyer base in the following 5 years.
“We also expect the premiumisation trend to continue to stay strong with rising affluence in the country. By 2030, 45% of Indian households, some 175 million, will join the upper mid and high income groups.”
