Mahindra Automotive Becomes Title Sponsor of IBA Women’s World Boxing Championships

The Boxing Federation of India (BFI) on Monday unveiled India’s main SUV producer, Mahindra & Mahindra Ltd because the title sponsor and introduced legendary MC Mary Kom and Bollywood star Farhan Akhtar because the model ambassadors of the IBA Women’s World Championships 2023, scheduled to be held right here from March 15 to 26.

India is internet hosting the occasion for the third time and several other top-notch pugilists are anticipated to take part within the Championships to be held on the Indira Gandhi Sports Complex right here.

Ajay Singh, President, Boxing Federation of India mentioned, “We are delighted to welcome Mahindra Automotive as our lead sponsor. BFI and Mahindra share a standard imaginative and prescient of girls empowerment by way of sport and I’m blissful to see them as our companion on this mission.”

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“The presence of Mary Kom and Farhan Akhtar as the brand ambassadors for the IBA Women’s World Boxing Championships will add immense value to our mission of encouraging women’s participation in boxing. Mary Kom is a legend of our sport and Farhan Akhtar is a Bollywood icon who has made several inspiring sports movies including one about boxing. The association with these two youth icons will enhance the prestige of this World Championship and help promote the sport across the country. The event will also help showcase to the world India’s potential as a host for big global tournaments,” he was quoted as saying in a launch on Monday.

The partnership is according to Mahindra Group’s initiatives to empower girls in fields corresponding to sports activities. Mahindra might be internet hosting thrilling contests for purchasers to benefit from the championship and create unforgettable reminiscences.

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra Ltd. mentioned, “We are delighted to be related to the IBA Women’s World Boxing Championships, which is a big step in direction of selling girls’s boxing globally. We acknowledge the great progress in viewership and followers of girls’s boxing over time, which highlights the energy, resilience, and toughness that ladies embody within the face of challenges.

Mary Kom, a bronze medallist within the London Olympics, is essentially the most embellished boxer within the historical past of the Women’s World Championships, having clinched the title six occasions together with a silver and bronze.

“India is internet hosting the World Championships for the third time and it’s a particular and uncommon honour. It will underline India’s energy as a sporting nation in entrance of a world viewers. I’m delighted to be a component of this event and I’m sure that this might be a golden web page in India’s sporting historical past,” said Mary Kom.

Farhan Akhtar is a passionate sports lover and is also popular for his lead roles in Bhaag Milkha Bhaag and Toofaan, which showcased the journey of a boxer.

During the event, Farhan will engage with the boxers and will spread the excitement of the tournament through his social media handles too.

Talking about his association with the event, Farhan Akhtar said: “As an avid sports lover, I have followed the journey of our girls, cheered and applauded every time they brought glory to India in this sport! I hope that all of you will watch the exciting bouts and get inspired by these women from around the world. I would also like to give a special mention to BFI who are doing a tremendous job by encouraging and supporting women in the field of boxing. And finally, good luck to all the players participating in this event. Todun taak!”

A complete of 350-plus boxers from 74 international locations have registered to date for the biennial occasion which has a prize pool of INR 20 crore for the very first time.

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(This story has not been edited by News18 workers and is printed from a syndicated information company feed)