MakeMyTrip To Expand Footprint in India, Aims to Grow Franchisees By 50% In 2023

Leading on-line journey firm MakeMyTrip on Wednesday stated it’s planning to increase its franchise enterprise in the top-100 cities of the nation. The firm began the 12 months 2023 with 146 lively franchisees and goals to develop greater than 50 per cent to attain 220 by the top of the calendar 12 months.

“India has emerged as one of many world’s fastest-growing aviation markets. The authorities plans to add one other 80 airports over the following three years, taking the variety of airports in the nation to 220 by 2025. The concentrate on modernising the nation’s aviation market in tier-2 and past cities may even imply an elevated contribution from such cities to the general enterprise combine. We see this as a chance space and have initiated a multi-pronged technique to penetrate deeper nationwide,” Rajesh Magow, co-founder and group CEO of MakeMyTrip, said.

He added that the franchise network expansion is part of our broader strategy to serve customers in the top-100 cities of India. The franchise network will help serve those customers who may be more comfortable talking to someone they trust.

Jasmeet Singh, business head (holidays & experiences) at MakeMyTrip, said, “The trust and affection we enjoy from our customers is evident in the 70 per cent growth in the number of holiday packages sold over the pre-pandemic period. During this period, we have seen increased traction for both franchisees-led as well as online holiday package sales on our platform. Therefore, an action plan has been set in motion to boost demand from both channels further.”

He added that the corporate is focusing on like-minded entrepreneurs who share a ardour for journey. Industry experience is a bonus however not a should. Interestingly, greater than 85 per cent of the enterprise companions who’ve joined us over the previous twelve months are from a non-travel background.

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