Travel portal MakeMyTrip on Monday stated it has collaborated with Microsoft to make use of Generative AI to make journey planning accessible by introducing voice-assisted reserving in Indian languages.
The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the person to supply personalised journey suggestions primarily based on their preferences, curate vacation packages primarily based on variable inputs like event, finances, exercise preferences, time of journey, amongst others, and even assist e book these vacation packages, MakeMyTrip stated in a press release.
“We have pioneered offerings at the intersection of e-commerce, travel and technology, and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc.
“This Generative AI integration by means of our collaboration with Microsoft includes easy visible cues and voice instructions in native Indian languages that may alter the panorama of journey bookings hereon forth,” MakeMyTrip Co-Founder and Group CEO Rajesh Magow said.
Currently, the beta version of this integration has been introduced in English and Hindi for flights and holidays customers.
“Bringing collectively MakeMyTrip’s experience with Microsoft’s AI capabilities, together with Microsoft Azure OpenAI Service, our collaboration will assist make journey extra inclusive and accessible for travellers throughout India, with belief and safety on the core,” Microsoft India Executive Director, Digital Natives, Sangeeta Bavi said.
This will elevate the hotel booking experience by offering personalised and relevant information to the user without having to scroll through multiple reviews, it added.
