‘Mann Ki Baat’ To Create History With 100th Episode Today, To Go Global

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‘Mann Ki Baat’ To Create History With 100th Episode Today, To Go Global


NEW DELHI: The 100th episode of Prime Minister Narendra Modi’s month-to-month radio deal with ‘Mann Ki Baat’ shall be broadcast at this time with lakhs of individuals anticipated to hearken to the favored programme in several elements of the world. It shall be a historic second with the 100th episode additionally to be broadcast stay within the United Nations headquarters in New York. The programme, which began on October 3, 2014, has develop into a key pillar of the federal government`s citizen-outreach programme addressing a number of social teams resembling ladies, youth, and farmers and has spurred group motion.

Apart from 22 Indian languages and 29 dialects, Mann Ki Baat is broadcast in 11 overseas languages together with French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari and Swahili. Mann Ki Baat is being broadcast by greater than 500 broadcast centres of All India Radio. Studies have proven that over 100 crore individuals have linked to Mann Ki Baat not less than as soon as, it speaks on to individuals, celebrates grassroots-level changemakers and achievements of individuals and has influenced individuals in direction of constructive actions. The analysis report recognized 5 key themes related to Mann Ki Baat, cleanliness and sanitation, well being, wellness, water conservation, and sustainability.


The BJP has deliberate large outreach to make the 100th episode of Mann Ki Baat a memorable event. Sources stated the social gathering is planning to organise services in each meeting constituency of the nation for individuals to hearken to the programme. The programme shall be telecast stay by Doordarshan in Raj Bhavans throughout the nation. The Raj Bhavan in Mumbai will host residents from Maharashtra who’ve been talked about by the Prime Minister in earlier editions of Mann Ki Baat together with different eminent personalities from the state.

Union Home Minister Amit Shah, who attended the valedictory session of the National Conclave on Mann Ki Baat @100 on Wednesday, stated that Mann Ki Baat is a singular experiment that has strengthened the inspiration of democracy within the nation. The occasion, which was additionally attended by Union Minister for Railways Ashwani Vaishnav and Union Minister for Information and Broadcasting Anurag Thakur marked the discharge of a stamp and coin commemorating 100 episodes of Mann Ki Baat. 

Shah stated that folks had virtually forgotten All India Radio because of altering occasions and completely different mediums of communication, however Prime Minister linked the younger technology by Mann Ki Baat and gave a brand new lease of life to All India Radio. He stated that PM Modi took All India Radio to each house and village of the nation. He stated the programme has supplied a platform for the expression of the nation`s constructive vitality and inventive energy. He stated PM Modi has introduced the mantra of democracy to the grassroots by 99 episodes of Mann Ki Baat.Vice-President Jagdeep Dhankhar on Wednesday launched Coffee Table Book ‘My Dear Fellow Citizens…’. 

The guide, introduced out by the Ministry of Information & Broadcasting, presents glimpses of over 100 inspiring tales, talked about by PM Modi within the radio programme. He additionally launched a guide “Collective Spirit, Concrete Action”, authored by Shashi Shekhar Vempati, former CEO, Prasar Bharati, which describes the influence of the programme `Mann Ki Baat` on the nation.Dhankhar, who was talking on the nationwide conclave `Mann Ki Baat @ 100` in New Delhi, stated the programme reached each nook and nook of the nation and is unparalleled in attain and recognition. He additionally credited this system for giving recognition and model worth to native artwork and artisans, and for producing a market area for them.

The Vice President stated that as `Mann Ki Baat` completes its 100th episode, will probably be the inspiration to `India @ 100`. He stated that India shall be on the high of the world when it is going to rejoice the centenary of Independence in 2047.Dhankhar stated Mann Ki Baat gave an enormous impetus to flagship initiatives of the federal government resembling Swachh Bharat, Beti Bachao Beti Padhao, and turned them into mass actions. He added that the PM`s addresses on the present had been a `beacon of positivity` to the nation in the course of the COVID pandemic.

Noting that the 100th episode of Mann Ki Baat shall be a historic milestone, Dhankhar lauded the programme for serving as an efficient platform to popularise and produce to the mainstream the tradition and festivals of the northeast and different states. India`s Permanent Mission on the United Nations stated the three hundredth episode of Man Ki Baat will go stay in Trusteeship Council Chamber on the UN headquarters. “Get ready for a historic moment as the 100th episode of PM Modi`s “Mann Ki Baat” is set to go live on April 30th in Trusteeship Council Chamber at @UN HQ! #MannKiBaat has become a monthly national tradition, inspiring millions to participate in `s developmental journey,” India`s Permanent Mission on the United Nations stated in a tweet.

Tourism Ministry has determined to rejoice the 100th Episode of `Mann ki Baat` by its Yuva Tourism Clubs. Tourism has been talked about by Prime Minister Narendra Modi now and again within the programme. Tourism Ministry proposes to undertake a particular initiative of “100 Episodes of Mann ki Baat – 100 days of Action” by the Yuva Tourism Clubs.Culture Ministry has taken up three distinctive initiatives to mark the completion of the 100th episode of Mann ki Baat. It is celebrating it by state-of-the-art projection mapping exhibits at 13 iconic areas together with ASI monuments positioned throughout the nation commencing on April 29. The projection on every of the monuments will showcase the historical past, architectural significance and distinctiveness of the area highlighting the range of India on the strains of various matters and themes addressed by the Prime Minister in his present Mann Ki Baat.

Culture Ministry, in collaboration with NGMA, has curated an immersive expertise although an artwork exhibition known as the Jana Shakti, which shall be inaugurated on April 30. It will showcase work by 12 famend artists.The third key initiative of the Culture Ministry entails the publication of the Amrit Chitra comics which can spotlight the heroic tales of the frequent individuals talked about by the Prime Minister in his Mann Ki Baat. It will current the experiences and the distinctive and good work performed by these heroes in a narrative format.

A particular examine performed by the Indian Institute of Mass Communication (IIMC) discovered that 76 per cent of the Indian mediapersons consider that Mann Ki Baat has performed a major function in introducing the “real Bharat” to the countrymen. The programme has initiated a pattern the place individuals are actually extra conscious of the issues in different elements of the nation and so they have began appreciating them. Seventy-five per cent of the respondents felt that `Mann Ki Baat` has emerged as a platform, which introduces grassroots innovators working selflessly to make sure a major distinction within the lives of individuals residing in distant areas of India.

Another survey by IIM Rohtak stated that Mann Ki Baat has reached 100 crore listeners. It stated there have been 23 crore common listeners of Mann Ki Baat and 96 per cent of inhabitants was conscious of the radio programme. The highly effective and decisive management of PM Modi and emotional join with viewers had been cited as causes for recognition of the programme by the listeners, the survey stated.Another analysis recognized cleanliness and sanitation, well being, wellness, water conservation, and sustainability as key themes of Mann Ki Baat. It stated the programme highlights authorities and citizen motion in these precedence areas and in flip, encourages listeners to ascertain or take part in “changemaking” initiatives in their very own communities with the goal to have an enduring and sustainable influence on lives of individuals and for the nation. 

The report stated that Mann Ki Baat speaks on to individuals and celebrates their achievements within– and beyond– their communities. The programme celebrates grassroots-level changemakers.The 100th episode of Mann Ki Baat shall be broadcast on Sunday. The programme began on October 3, 2014, months after Narendra Modi took over the Prime Minister`s Office in May. The analysis report cited cases of individuals being “moved to action” after listening to Mann Ki Baat programme. The analysis checked out what makes Mann ki Baat distinctive. 

“Real application of nudge theory; over 100 crore people have connected to Mann Ki Baat at least once; conversational, personal tone and practical subject matter make the programme feel more relevant, contextual and accessible to its audience; inclusion of all and encourages citizen action to bring about social and economic change; and it highlights key public-policy interventions related to the themes it covers in the episode,” the report stated. “The programme addressed multiple social groups– “ladies,” “youth,” and “farmers”– and emphasized on topics such as “cleanliness,” “Yoga,” “water,” “conservation,” “innovation,” “know-how,” and “surroundings,” the report stated.

According to the report, the ethos of Mann Ki Baat is 5Cs – Citizen Engagement, Catalysing Collective Actions, Cultural Commitment, Connecting with the Wider Masses and Celebrating Changemakers. Mann Ki Baat is broadcast on final Sunday of each month.





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