Meesho, a Softbank-backed e-commerce platform, mentioned on Tuesday that it has delisted nearly 2 lakh products from its platform within the final quarter following quality checks.
“Post-evaluation, Meesho delisted nearly 2 lakh products in the last quarter alone. Meesho has further invested in the power of artificial intelligence to fortify quality checks while continuously working to improve key word databases and detection capabilities on the platform,” the corporate mentioned.
The firm plans to reduce the visibility of low-rated objects by 20 per cent inside six months. Meesho carried out quality evaluations by way of a complete evaluation of buyer opinions, scores, and suggestions.
The platform focuses totally on small sellers providing unbranded products. Over the previous 12 months, Meesho has seen a 35 per cent enhance in scores for delivered products, and objects persistently rated beneath 3 out of 5 are faraway from the feed.
“Over the past year, Meesho has seen a 35 per cent increase in the ratings received for delivered products. Products consistently rated below 3 (out of 5) are removed from the feed. In the past six months, there has been a 15 per cent decrease in the visibility of lower-rated products. Our goal is to further reduce it by 20 per cent within the next 6 months, ensuring ongoing enhancements in product quality and customer satisfaction,” the assertion mentioned.
The firm goals to additional lower the visibility of lower-rated products by 20 per cent within the subsequent six months. Meesho delisted almost 42 lakh counterfeit and infringing product listings in August 2023 by way of its ‘Trust Assurance Report.’
“By continuously investing in technology and enhancing quality checks, we have taken a significant step towards elevating the overall quality and customer experience on our platform. The project has yielded impressive results, with nearly 2 lakh products that don’t meet the platform’s quality standards deactivated in the past three months,” Meesho CXO for enterprise, Megha Agarwal, mentioned.
He added that the corporate is persistently strengthening quality checks, enabling it to fight fraudulent practices and foster belief with its clients.
(With PTI inputs)
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