Curated By: Business Desk
Last Updated: November 11, 2023, 17:56 IST
(*2*)Initially unfamiliar with the method, Amit underwent 57–58 trials, experimenting with substances till he achieved the precise recipe.
Amit additionally stated that he named his bakery RD’z 1983 as a result of his father’s title Ramesh begins with R and his mom’s title Durga begins with D.
Millet is gaining widespread recognition globally, with the United Nations General Assembly designating 2023 because the International Year of Millets throughout its seventy fifth session. Across the world, international locations are actively collaborating in millet manufacturing, spurred by numerous consciousness applications organised by governments. Notably, India organised a Mega Millet Festival at Rajghat, Delhi, to advertise millet cultivation. Amid all this, the success story of entrepreneur Amit Soni got here to the forefront in the course of the exhibition, the place he showcased his bakery specializing in millet cookies.
Amit Soni, an MBA graduate previously employed in an MNC, took the entrepreneurial leap in 2017, pushed by the need to start out one thing of his personal. In 2019, he established RD’z 1983, a bakery acclaimed for its millet-primarily based cookies. The complexities of making an ideal millet cookie grew to become evident when he obtained an order for a millet cake from the ICAR division of Rajasthan. Inspired by this, he ventured into making millet cookies, a process that proved difficult.
Initially unfamiliar with the method, Amit underwent 57–58 trials, experimenting with substances till he achieved the precise recipe. Persistence paid off after greater than 97 makes an attempt, resulting in the creation of the proper millet cookies. His breakthrough got here when a private coach at a health club grew to become his subsequent consumer.
The alternative of the title RD’z 1983 for his bakery holds sentimental worth. ‘RD’ signifies his dad and mom’ names—Ramesh and Durga—whereas ‘1983’ marks their marriage anniversary. Starting with an annual turnover of Rs 35 lakh, the bakery has witnessed exceptional development, now boasting an annual turnover of roughly Rs 1.5–2 crore.
Amit shared insights into the bakery’s evolution, noting that at first of 2023, he produced 3 to 4 kg of cookies day by day. However, in response to rising demand, the manufacturing has elevated considerably to 50 to 55 kg of cookies per day. His journey from an employed MBA graduate to a profitable millet cookie entrepreneur exemplifies the transformative energy of persistence and dedication.
