Meet Devita Saraf, Who Revolutionised Indian TV Business And Became CEO At 24 – News18

0
27
Meet Devita Saraf, Who Revolutionised Indian TV Business And Became CEO At 24 – News18


Curated By: Business Desk

Last Updated: December 01, 2023, 18:15 IST

Devita belongs to a enterprise household.

Devita Saraf began her profession in enterprise at Zenith Computers underneath the steerage of her father.

Devita Saraf is the founder, chairman and the CEO of Vu Televisions. The firm, which she based on the age of 24, is now amassing a income of over Rs 900 crore yearly. This success, which has made her one of many self-made millionaires on this planet, didn’t come to her simply. She needed to wait a few years to transform her thought right into a worthwhile enterprise. Her firm did a enterprise of Rs 30 crore within the first 8 years; whereas within the subsequent 4 years, it touched an annual income of Rs 900 crore. The firm goals to the touch the mark of Rs 1000-crore this 12 months.

Devita Saraf hails from Mumbai. She is the daughter of Rajkumar Saraf, who was the chairman of Zenith Computers. She accomplished her training on the University of Southern California. Devita already belonged to a enterprise household. Due to this, she was all the time inclined in the direction of this occupation. She began her profession on this area from Zenith Computers underneath the steerage of her father. She was named the director of selling for this firm on the age of 21.

To put together for a greater future, Devita pursued an Online Program Management course from the Harvard Business School. After this, she determined to type her personal tv firm. She based Vu Televisions in 2006. It is an Indian electronics firm that manufactures LED TVs and different televisions. It is amongst the highest 10 largest-promoting TV manufacturers throughout e-commerce platforms in India.

During an earlier interview, Devita stated that she moved again from America to make new know-how merchandise for India. The founding father of Vu Televisions noticed that premium merchandise are often made by overseas corporations, whereas Indian producers are depending on low cost merchandise. After beginning her organisation, Devita Saraf began utilizing excessive-high quality merchandise and competed with the massive corporations out there.

To present one thing distinctive in her product, Devita created a complicated TV by combining the options of TV and computer systems. In this, D2H channels together with YouTube, and OTT platforms may also be loved. The enterprise took a while to bloom, because it was an expensive product which was not purchased by many individuals in India.



Source hyperlink