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EU regulators will not be happy in regards to the paid model for advert-free companies
Meta Platforms and different massive on-line platforms ought to give customers an possibility to make use of their companies at no cost with out focused promoting, EU privateness watchdog the European Data Protection Board stated on Wednesday.
BRUSSELS: Meta Platforms and different massive on-line platforms ought to give customers an possibility to make use of their companies at no cost with out focused promoting, EU privateness watchdog the European Data Protection Board stated on Wednesday.
The EDPB’s opinion got here after it was requested by nationwide privateness regulators within the Netherlands, Norway and Germany to look into consent or pay fashions adopted by massive on-line platforms similar to Meta.
“If controllers do opt to charge a fee for access to the ‘equivalent alternative’, they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising,” EDPB stated in an announcement.
