Microsoft Aspires To Rival Apple With Its Own Chipset: Will It Finally Happen?

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Microsoft Aspires To Rival Apple With Its Own Chipset: Will It Finally Happen?


Last Updated: May 02, 2023, 18:53 IST

Microsoft planning for its customized SoC is hardly stunning

The firm is hoping for a higher management on the {hardware} and software program features of its merchandise, much like Apple.

Microsoft has gained its market place with a transparent give attention to the enterprise section however its {hardware} ambitions stay and a brand new report claims the corporate needs to construct its personal customized SoC like Apple for its Windows 12-powered machines. Microsoft has tried its luck with ARM beforehand however the nature of the enterprise is capital-intensive and the assets wanted to drag this off require the distributors to have a large-scale provide.

Apple has been in a position to meet each these criterias which has helped the corporate develop its M-series chip, which is now in its third-generation.

Microsoft is reportedly hiring individuals to construct its customized SoC, which implies the method goes to be lengthy and the corporate must make investments billions to make the challenge a actuality. One of the positions listed is the Principal SoC Silicon Architect who can be “answerable for constructing complicated, state-of-the-art SOCs utilizing main silicon know-how nodes.” The submit has been taken down since then however clearly reveals the course through which Microsoft needs to maneuver within the close to future.

Major tech brands have been involved in their custom SoC plans for a few years, especially the likes of Apple, Google and Samsung.

Microsoft planning for its own hardware is hardly surprising but the fact that it is only putting out hiring posts now suggests the company has been late in its strategy to build a robust ecosystem which has both software and hardware products. The report hints the new hardware will be in place by the time Windows 12 launches but it is a rather ambitious timeline set by Microsoft.

Having its own fleet of chipset is helpful in many ways. The company has greater control on the quality and performance of the products, as Apple has shown with the M-series SoC upgrades in the past 12 months. Not only has the Mac lineup been boosted, Apple has managed to replace the A-series chip on the iPads with the M1 SoC.

Microsoft could have a similar strategy in place with the Surface devices that includes a 2-in-1 PC, a foldable phone and even have an iMac-like PC in the future.

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