Real property developer Squarefeet Group mentioned it had achieved gross sales of 100 units at its millennial-focused project Yuva Rajya in Thane inside 6 hours of the opening of reserving. Units priced at about ₹60 lakh in this project have discovered traction, the corporate mentioned.
Sachin Marani, Director, Squarefeet Group in an announcement mentioned the strategic location and the seamless integration of recent facilities with nature’s tranquillity helped in the ‘overwhelming’ response.
Mr. Marani mentioned actual property as a sector was shifting nearer to being a service business. “The Yuva Rajya is a new benchmark in real estate as we are not just offering a home but a holistic ecosystem designed to mental well-being of every home buyer.”
Urban Acres, Yuva Rajya’s advertising associate. Titto Eapen, the Managing Director of Urban Acres, the project’s advertising company mentioned, “Our research, involving over 2,000 millennial participants from across the country has discovered the significant aspirational gap between millennial needs and existing real estate project offerings.”
“We also found that Millennials are increasingly seeking a living environment that transcends traditional boundaries, aspiring for spaces that foster well-being, offer experiential amenities, and provide customized solutions to daily life,” he mentioned.
The project is situated at Kolshet, Opposite Grand Central Park, over 20.5 acres space in Thane in the Mumbai Metropolitan Region (MMR).
