In a recent show of political acumen by PM Modi, the BJP chief not solely responded to a press release made by RJD Supremo Lalu Yadav from a public platform however even transformed right into a mass slogan forward of the 2024 polls. Responding to Lalu Yadav’s dynasty jibe on the BJP, PM Modi mentioned, “They say Modi has no family, my family consists of 140 crore countrymen. Every poor person is a part of my family. Those who have no one are also a part of Modi’s family.” This comment has sparked a sequence of reactions from the BJP leaders akin to the ‘Mai Bhi Chowkidar’ phenomenon. Key leaders of the BJP have appended ‘Modi ka Parivar’ to their names on the social media platform ‘X,’ symbolising that they’re Modi’s household.Â
Lalu’s Jibe, Modi’s WitÂ
Lalu Prasad on Sunday took a dig on the BJP in the course of the Jan Vishwas Maharally in Patna’s Gandhi Maidan. Lalu mentioned, “What is Modi? Nowadays, he is attacking dynasts. His claim is that people are fighting only for the family. You don’t have a family, and you are not even a Hindu. When the mother of a Hindu passes away, he shaves his beard and hair in mourning. Tell me, why didn’t you (Modi) do that?”Â
To Lalu’s assertion, PM Modi lambasted ‘corrupt’ politicians from Telangana’s Adilabad. He mentioned, “Those drowning in corruption, dynasty, and appeasement are panicking. I question their dynasty, and now they have started saying that Modi has no family…My India is my family.” PM additional added, “They can say tomorrow that you have never faced a jail sentence, so you cannot enter politics.”Â
Similar to the earlier ‘Main Bhi Chowkidar’ marketing campaign, all key BJP leaders together with Amit Shah, JP Nadda have inserted ‘Modi ka pariwar’ to their names on their social media handles.Â
‘Main Bhi Chowkidar’ Campaign In 2019Â
Prime Minister Modi often referred to himself as a “watchman,” signifying his dedication to tirelessly defend the pursuits of the individuals and nation from corrupt and exterior threats. Rahul Gandhi had then seized on this, launching an assault on the Modi authorities in the course of the Rafale deal and popularised the slogan ‘Watchman is the thief’ or ‘Chowkidar Hi Chor Hai.’Â
All BJP leaders added ‘Chowkidar’ to their names on social media, and hundreds of thousands of supporters adopted go well with. The opposition made enjoyable of it, however the election outcomes proved that Modi’s slogan was impactful. The ‘Mai Bhi Chowkidar’ marketing campaign grew to become an immediate hit and struck a chord with the frequent individuals as they rewarded the BJP with a fair higher mandate.
2024 Poll Battle
As the parliamentary polls are only a stone’s throw away distance, the opposition has tried to counter the BJP’s dynasty politics accusation however as a substitute has ended up giving the NDA one other fashionable ballot slogan. While the BJP is prone to money on it large time, the opposition events now have to give you one thing distinctive to woo the voters. This might show to be one other ‘self-goal’ by the opposition events forward of the 2024 polls.