Leading multiplex chain PVR Inox has slashed food and drinks prices by up to 40 per cent after going through backlash on its charges on social media.
The movie exhibitor launched food combos ranging from Rs 99 from Monday to Thursday between 9:00 am and 6:00 pm, whereas on weekends it has provided bottomless popcorn with limitless refills and bottomless Pepsi, the corporate mentioned.
“Cinephiles who plan to watch films during the weekend can claim bottomless popcorn featuring unlimited tub refills, along with attractively priced Family Meal Combos, bringing down the food & beverages (F&B) spends by as much as 40 per cent,” PVR Inox mentioned in a press release.
According to supply particulars out there for its ‘(*40*) @ 99’, the supply shouldn’t be relevant for group bookings or particular exhibits, and might be bought offline solely. The combo may even not be out there in any of its luxurious cinema codecs like LUXE/Gold and TLC cinemas as Director’s Cut.
Earlier, a bathtub of cheese popcorn was out there at PVR Inox for Rs 450, whereas 600-ml comfortable drinks would value Rs 360. The firm’s value lower comes greater than 10 days after a social media person complained concerning the exorbitant prices of its F&B.
It began with a tweet from a deal with @tridipkmandal, “Rs 460 for 55gm of cheese popcorn, Rs 360 for 600ml of Pepsi. Total Rs 820 at @_PVRCinemas Noida. That’s virtually equal to an annual subscription to @PrimeVideoIN. No marvel folks don’t go to cinemas anymore. Movie watching with the household has simply turn out to be unaffordable.”
Finally, replying to the tweet, which went viral, after 10 days, PVR mentioned, ”We at PVR consider that each opinion issues and it have to be revered. We have this replace for you and for each moviegoer in India.”
In the assertion, PVR Inox Executive Director Sanjeev Kumar Bijli mentioned, “We have been actively listening to shoppers’ ideas on our F&B pricing technique and have, subsequently, curated cost-effective F&B offers that may enchantment to moviegoers and tackle their considerations.”
He additional mentioned, “The line-up for the subsequent few quarters appears phenomenal and we are certain that the joy of the films will probably be well-serviced by our newly structured F&B choices.”
Earlier this week, the federal government additionally decreased items and companies tax (GST) charges, and lowered the service tax on F&B on the theatres to 5 per cent from 18 per cent.
On this, PVR Inox mentioned it was already charging GST at 5 per cent on all F&B objects offered on the cinemas. “This clarification will assist resolve industry-wide considerations for the sector, which incorporates greater than 9,000 cinema screens throughout the nation, in avoiding GST-related disputes/litigation, making certain tax certainty and revival of the theatrical enterprise post-pandemic,” it had mentioned.
(With PTI inputs)
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