MyTeam11, one of many main fantasy sports activities platforms in India, unveiled their marketing campaign for the Indian T20 Season – “Ab Poora India Khelega”; aimed toward bringing forth the narrative of how fantasy cricket is supposed for all and brings each Indian family nearer by binding them by means of the eagerness for his or her favorite sport, gamers and groups.
The marketing campaign was launched by means of three movies that depict the bittersweet relationship between a father and a son and the way individuals in an Indian family bond over the sport of cricket, particularly, throughout the world’s largest T20 cricket extravaganza. The marketing campaign additionally goals to focus on the truth that taking part in fantasy cricket on MyTeam11 is supposed for everybody and the way the user-friendly utility makes studying fantasy cricket simple.
The storyline of every marketing campaign video depicts a son who is sensible, tech-savvy, a fantasy cricket fanatic and an avid person of MyTeam11. He believes that his father is aware of nothing about fantasy cricket and goes on to disregard his phrases. However, in a counter of occasions, on the finish of every movie, it’s proven that the daddy is nicely conscious of MyTeam11 and outsmarts his son making extra prudent selections owing to his sheer superior understanding of cricket leaving the son astounded.
The central characters of the marketing campaign are performed by veteran movie and TV Actor, Kanwaljit Singh, who’s seen taking part in the position of the daddy whereas the position of the son is portrayed by Chhichhore and Aashram star, Tushar Pandey.
Speaking in regards to the marketing campaign, Manvendra Singh Rathore, CMO, MyTeam11 mentioned, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have defined whereas fantasy cricket now captures the creativeness of each Indian family however the information of the game remains to be paramount which brings them nearer.”
He additional added, “We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket.”
The video marketing campaign of “Ab Poora India Khelega” may also be complemented by the prevailing model voices of MyTeam11 whereby Brand Ambassador, Virender Sehwag shall be seen alongside former New Zealand speedster Danny Morrison, famend cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok throughout all marketing campaign collaterals.
MyTeam11 had launched the “India Ki Apni Fantasy App” throughout the 2020 Indian T20 Season and noticed immense success resulting in a 3-3.5x rise within the variety of contributors on the platform.
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