NCPCR despatched discover to Mondelez International India on April 21.
NCPCR has additionally directed the corporate to ship an in depth clarification or report inside seven days to apprise the panel of the matter.
The National Commission for Protection of Child Rights (NCPCR) has issued a discover to Mondelez International, India- the corporate which makes Bournvita to withdraw all deceptive commercials, packaging and labels after allegations have been made that the product has a excessive sugar content material that could possibly be dangerous to kids. NCPCR has additionally directed the corporate to ship an in depth clarification or report inside seven days to apprise the panel of the matter.
The discover issued by NCPCR on April 21 was addressed to Mondelez International India President Deepak Iyer, reported PTI. It acknowledged that it has taken cognisance of a criticism that Bournvita itself as a well being powder/well being drink that promotes a baby’s progress and growth, “contains a high percentage of sugar” and substances which may trigger “harmful impact to the health of children”.
“The commission in this regard observes that the product manufactured by your company is misleading the customers through its product packaging and advertisements. The Commission observes that your product’s labelling, packaging, display and advertisement claims are misleading for the general public,” the discover learn.
Although the Food Safety and Standards Authority of India (FSSAI) is yet to refer to the Bournvita issue, the regulator in a statement earlier this month mentioned that it has taken note of various media reports, including the take on social media about various health claims made by the Food Business Operators (FBOs) in the country.
The discover additionally acknowledged that FASSAI is actively discharging its statutory function for the sake of shoppers by appearing in opposition to the FBOs reported to be concerned in making “any false/misleading claims on food products to protect the interests of the consumers while ensuring fair trade practices and orderly growth of food industry in the country”.
NCPCR is a statutory body constituted under Section 3 of the Commission for Protection of Child Rights Act, 2005 to protect child rights and other related matters in the country.
The notice came weeks after a video by social media influencer Revant Himatsinhka went viral where he stated that Bournvita has high sugar content. The video received around 12 million views. He also said that Bournvita’s tagline “tayyari jeet ki” needs to be modified to “tayyari diabetes ki”. He later deleted the video from all the platforms after being served a legal notice by the company.
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