Apple and iOS dominate the US smartphone market
While Apple bought about one Apple Watch for each three iPhones in This fall 2022, Samsung bought just one Galaxy Watch for each 10 Galaxy smartphones within the US.
Nearly 80 per cent of smartwatch customers who personal an iPhone personal an Apple Watch, the very best share of any model, a report has revealed.
Google Pixel customers are available in second with 71 per cent of Pixel smartphone customers who personal a smartwatch saying that they personal the Google Pixel Watch, in line with Counterpoint Research.
Apple managed to attain 56 per cent share of the US smartwatch market in 2022.
Meanwhile, amongst Samsung smartphone customers who personal a smartwatch, solely 40 per cent use Samsung Galaxy Watches, the report talked about.
While Apple bought about one Apple Watch for each three iPhones in This fall 2022, Samsung bought just one Galaxy Watch for each 10 Galaxy smartphones within the US.
“Apple and iOS dominate the US smartphone market and iPhone customers usually tend to undertake different Apple merchandise resulting from their superior interoperability,” said research analyst Matthew Orf.
With Apple’s smartphone installed base share surpassing 50 per cent, it has a huge potential market to target with Apple Watches, while other smartwatch brands are stuck fighting for the rest of the pie.
“According to Apple Watch users, the most significant reason for selecting their current smartwatch was that they like the brand,” Orf added.
The prime three smartwatch options in line with respondents are well being and exercise monitoring, notification entry, and messaging and calling, with well being and exercise monitoring being hottest amongst older customers and notification checking being extra standard amongst youthful customers.
Popular well being and exercise monitoring options embrace step counter, sleep tracker, coronary heart fee monitor and blood oxygen monitor.
Meanwhile, customers are additionally utilizing their smartwatches for connectivity – interacting with notifications from social media in addition to messaging and calling mates, household and coworkers.
“Smartwatch customers are overwhelmingly happy with their gadgets, citing well being and health monitoring, in addition to notification entry, as central makes use of. This suggests that there’s room to coach customers on the advantages of smartwatches in on a regular basis life and additional drive the adoption of the shape issue,” said senior analyst Arushi Chawla.
Additionally, 77 per cent of the respondents stated that Apple was the most preferred brand for their next smartwatch.
“The share of respondents willing to pay $500 or more for their next smartwatch was double the share of those who stated they spent $500 or more on their current smartwatch, suggesting rising ASPs for the segment,” the report talked about.
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(This story has not been edited by News18 workers and is revealed from a syndicated information company feed)
