Netflix. (Image credit score: Reuters)
In the longer term, the corporate plans to introduce merchandise primarily based on hit collection “The Witcher” and “Stranger Things” and Netflix logo-wear from Japanese vogue home BEAMS.
Netflix will launch an internet retailer to promote limited-edition attire, life-style merchandise and collectibles primarily based on “Stranger Things,” “Lupin” and different fashionable exhibits, the streaming big mentioned on Thursday. Netflix.store might be out there within the United States beginning on Thursday and develop to different nations within the coming months, Netflix mentioned in a weblog publish. The video streaming pioneer is going through a rising record of opponents providing their very own streaming companies with new motion pictures and TV exhibits. In April, Netflix fell wanting Wall Street projections for brand new subscribers.
The on-line retailer gives a brand new income for Netflix and expands its product line past the objects it sells by means of partenrs akin to Target Inc (TGT.N) and Walmart Inc (WMT.N). Merchandise within the on-line store might be “rigorously chosen high-quality attire and life-style merchandise,” the company said. Items debuting this month include streetwear and action figures based on anime series “Yasuke” and “Eden,” and apparel and decorative items inspired by French crime thriller “Lupin,” Netflix mentioned. The “Lupin” products were developed with the Louvre museum.
In the future, the company plans to introduce products based on hit series “The Witcher” and “Stranger Things” and Netflix logo-wear from Japanese fashion house BEAMS. Netflix has also created video games based on shows “Stranger Things” and “La casa de Papel (Money Heist).” Shares of Netflix rose 0.4 percent to $487.72 (roughly Rs 35,700) in afternoon trading on Nasdaq.
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