Netflix on Wednesday laid out plans to crack down on password sharing for accounts on its streaming platform, together with organising major location and paying a few {dollars} for an additional member.
The video-streaming large, which has estimated that 100 million world wide use a shared account, stated that members can now simply handle who has entry to their account, switch profile to a brand new account and nonetheless simply watch Netflix on their private gadgets or log into a brand new TV.
“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” the corporate stated in a weblog put up.
Members on Netflix’s customary or premium plan in many nations can add an additional member sub account for as much as two folks for an additional CAD 7.99 (roughly Rs. 500) a month per particular person in Canada, NZD 7.99 (roughly Rs. 420) in New Zealand, EUR 3.99 (roughly Rs. 350) in Portugal, and EUR 5.99 (roughly Rs. 550) in Spain, the corporate stated.
The firm misplaced subscribers in the primary half of 2022 amidst stiff competitors from rivals, prompting it to look extra critically into password sharing and launching an ad-supported plan.
Netflix introduced a function final yr known as “Profile Transfer” to crack down on the account password-sharing phenomena. The function permits customers who’re presently sharing an account to take care of personalised suggestions, viewing historical past, My List, saved video games, and different settings once they create their very own Netflix account.
© Thomson Reuters 2023
