As many sectors world wide took a nosedive due to Covid restrictions and Russia-Ukraine warfare, the creator economy confirmed picked up tempo. The measurement of the nation’s creator economy has grown to over Rs 1,000 crore and it’s displaying no indicators of slowing down.
Anish Mehta, Founder of Animeta stated, “India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetize their content. Animeta aims to bridge this gap through its creator tech platform & be the enabler who empowers a vast majority of creators by increasing their monetization potential in order to bring about a meaningful change in their lives.”
ALSO READ: Twitter faces widespread outage, customers unable to log in or publish BUT memes soar excessive!
Animeta, an AI-powered creator tech firm was launched on February 8 and has been seed-funded by its Founder, Anish Mehta together with Founding Investors Rajesh Kamat & Sameer Manchanda
“In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than a 100 billion USD on the back of social media users who’ve grown to an approximate of 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35% through 2024. I am excited to back Anish & his team on this journey”, added Rajesh Kamat.
Animeta is a Singapore-based Creator Tech firm centered on creating & nurturing digital creators by serving to them develop their communities & maximize their earnings throughout a number of social media platforms & custom-made model options by way of the proprietary Animeta AI-based Self-Service Creator Tech platform. The firm presents Financial Investment, Data Analytics & Business Intelligence, Content Strategy & Creative Supervision, Brand, PR & Social Media Expertise as well as to data-driven, result-oriented & genuine model campaigns to content material creators.
Sameer Manchanda famous, “I’m a real believer of content material taking part in a vital position in immediately’s digital world. I’m assured that Animeta shall be a recreation changer for content material creators and convey in regards to the scalable transformation which is important for the Indian creator economy.”
According to an earlier PTI report, Oxford Economics, an unbiased consulting agency, stated that YouTube’s creator ecosystem generated appreciable financial worth and contributed an estimated Rs 6,800 crore to the Indian economy in 2020. The report assessed YouTube’s financial, societal, and cultural affect in India. It reveals that YouTube’s rising creator ecosystem supported 6,83,900 full-time equal jobs within the nation in 2020.
