New Delhi: National Health Authority’s ‘Aap Ke Dwar Ayushman’ marketing campaign has recorded over 4.7 lakhs beneficiary verification in a single day on Thursday (March 10) to allow these beneficiaries to avail free healthcare companies beneath Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PM-JAY) scheme.
The ‘Aap Ke Dwar Ayushman’ marketing campaign was launched on February 1 this 12 months. Bihar was the primary state to activate the beneficiary verification course of in the mission mode beneath the initiative. The intention of the marketing campaign is to create massive scale consciousness concerning the AB PM-JAY medical insurance scheme amongst all beneficiaries residing in all elements of the nation particularly in rural and interiors elements in order that beneficiaries can avail cashless healthcare profit as much as Rs 5 lakh per household per 12 months.
“The aim of ‘Aap Ke Dwar Ayushman’ awareness campaign is to verify eligible beneficiaries residing in the remotest areas across the country,” CEO, Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) Ram Sewak Sharma stated. Since its launch, the drive has registered no less than 54,05,214 Ayushman playing cards thus far. Sharma added that this 12 months NHA`s goal is to register no less than 5 crore eligible beneficiaries.
“The campaign yielded maximum results on March 10 when we recorded over 4,77,105 Ayushman cards, highest in a single day. We are expecting this number to be breached soon. I am glad that everyday lakhs of families receive the boon of Ayushman,” he stated`Aap Ke Dwar Ayushman` drive is being carried out in Bihar, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Punjab, Uttarakhand, Haryana, J-Ok amongst different states.
So far, about 1,16,83,808 Ayushman playing cards have been issued in this calendar 12 months. Sharma stated, “Slew of IEC actions are being undertaken in states to coach, enrol and empower eligible beneficiaries. It has change into a mass motion. Announcements are being produced from temples, mosques, gurudwaras and different distinguished public locations to unfold consciousness about the advantages of AB-PMJAY medical insurance scheme.
“I am glad to see that smaller States like Chhattisgarh are leading by creating more than 2.5 lakh cards in a day. Bihar has also performed well. 1.69 lakh beneficiaries were verified in the state in a day.” Recently, NHA signed an MoU with Common Service Centres (CVC) and UTI Infrastructure Technology And Services Limited (UTIITSL) to supply PVC Ayushman card freed from price to the eligible beneficiaries.
Beneficiaries can acquire the PVC Ayushman card from Common Service Centres (CVC) and UTI Infrastructure Technology and Services Limited (UTIITSL) centre after verification course of.
