Nike, the multinational sportswear and sneakers model, is ready to step into the following chapter of its Web3 undertakings. The firm shall be launching its first ever NFT sneaker named ‘Our Force 1 (OF1)’ on its .Swoosh platform subsequent month. This blockchain-based digital collectible from Nike is impressed by the model’s widespread Air Force 1 assortment, bodily sneakers from which have been bought for costs as excessive as $8,000 (roughly Rs. 6.5 lakh).
Headquartered in Beaverton, Oregon in the US, Nike is wanting to work with NFT-related advertising and marketing initiatives to convey its merchandise in the Web3 gaming and metaverse ecosystems. This means, the corporate may promote its product choices to newer potential prospects.
Starting Tuesday, April 18, Nike will start airdropping digital posters of the OF1 sneakers to choose customers registered on .Swoosh platform. Nike had launched .Swoosh in November 2022 as a Web3 platform that prioritises shopping for, promoting, and buying and selling NFTs based mostly on sneakers and attire.
The receivers of those posters will get an early entry to the OF1 NFTs on May 8. For others, the gross sales of those NFTs will open on May 10.
“The OF1 collection comes in two digital boxes, the Classic Remix box and the New Wave box. Each box is priced at $19.82 (roughly Rs. 1,625) and contains a digital Our Force 1 version of an iconic Air Force 1. In the Classic Remix box, .Swoosh members get a shot at picking up a favourite classic archive AF1 released from 1982 to 2006. In the New Wave box, members could unlock a classic archive from 2007 or later, or an expressive, custom AF1 with a more futuristic twist,” an official weblog put up from Nike defined.
Company official Edgar Alvarez Barajas shared glimpses of the OF1 NFTs on Twitter.
Nike has been amongst a number of high-end luxurious manufacturers to have launched NFT initiatives to join with newer customer-base.
A complete of $260 million (roughly Rs. 2,074 crore) has collectively been bagged by high-end luxurious manufacturers together with Nike, Gucci, Dolce & Gabbana with the gross sales of their NFT items, a Dune Analytics report had claimed final August.
Nike launched its first NFT assortment named ‘Cryptokicks’ in April with a complete of 20,000 items. The NFTs from this assortment have bought for as excessive as $134,000 (roughly Rs. 1 crore).
Nike, which acquired digital design studio RTFKT final December to speed up its metaverse and NFT push, has bagged $185.3 million (roughly Rs. 1,478 crore) in NFT gross sales.
