To prevent content material that might encourage unhealthy or disorderly eating habits, social media agency Pinterest is updating its advert insurance policies to “prohibit all ads with weight loss language and imagery”.
The firm developed its new coverage with steerage from the National Eating Disorders Association (NEDA), whose analysis exhibits there was an increase in eating problems and unhealthy eating habits in younger individuals in the course of the pandemic, The Verge reported.
“Pinterest is the place people come for inspiration to create life they love,” the corporate mentioned in a weblog submit.
“It’s where everyone belongs — regardless of body shape or size. We’re empowering Pinners to plan for summer and beyond without weight loss ads, so they can focus on what matters most,” it added.
The firm claims it is the “only major platform to prohibit all weight loss ads” and that the brand new guidelines construct on the corporate’s present advert insurance policies in opposition to physique shaming and weight loss scams.
In 2019, Instagram restricted weight loss content material and sure varieties of beauty surgical procedure from being seen by customers beneath age 18.
Pinterest’s coverage will prohibit — any weight loss language or imagery, any testimonials relating to weight loss or weight loss merchandise, any language or imagery that idealises or denigrates sure physique sorts referencing physique mass index or comparable indices, any merchandise that declare weight loss via one thing worn or utilized to the pores and skin.
Ads for weight loss or urge for food suppressant drugs, before-and-after weight loss imagery, weight loss procedures like liposuction or fats burning, physique shaming, and “unrealistica claims about beauty outcomes have been already banned beneath the coverage.
Pinterest has been one of many more forward-thinking social media platforms when it comes to reining dangerous or deceptive content material in its adverts.
In 2016, it prohibited adverts for “sensitive content including cultural appropriated and inappropriate costumes”.
It stopped operating political adverts in 2018 and 2019, Pinterest was one of many first social media firms to block anti-vaccination content material, to prevent misinformation from spreading on its platform.
#mute
