Mumbai: Norwegian dance group Quickstyle, on their maiden India tour, introduced a Reels problem whereas addressing a bunch of greater than 350 content material creators at Meta’s workplace in Mumbai. The problem is to create a dance to the music “Dilbar” by @tech_panda, and provides adequate alternative for individuals to do their very own model of the problem.
Quickstyle’s marriage ceremony efficiency to the music “Kala Chashma” trended on Reels final yr and grabbed the world’s consideration. Since their reel went viral in June 2022, public figures like Demi Lovato, Jimmy Fallon and Shikhar Dhawan have all grooved to it, leading to billions of performs. Bilal Malik, one of many founders of the group, mentioned, “We’re thrilled with the love people in India have for Quickstyle. The adulation that started with the trending ‘Kala Chashma’ has continued to date. Through this visit, we want to know you better, connect with the culture here, and inspire others to find their own jam, the way we have with music and dance on reels.”
Quickstyle collaborated with creators and public figures for his or her reels, which can launch over the course of the following two weeks. The group additionally engaged with greater than 350 content material creators, each in-person and nearly, throughout India who’re a part of our Born on Instagram creator training and enablement program.
Paras Sharma, Director and Head of content material and group Partnerships, Facebook India (Meta), mentioned, “Reels is the way young people in India are connecting, creating and collaborating on the things they love. QuickStyle is a great example of this creative expression as they broke out as a sensation on Instagram and went viral across the world; in the process, taking Indian music global. With our aim to inspire creators, and spur interesting content, we’re glad to work with Quickstyle and facilitate these collaborations.”
As a part of Quickstyle’s problem, individuals should create their very own content material, primarily based on the “Dilbar”. In the group’s phrases, “it’s not something super simple, but not too hard either. You can do it anywhere. It’s not about doing it the best way. It’s about doing it your way.”
