Amazon has introduced a partnership with India’s Open Network for Digital Commerce (ONDC) on Friday, February 24. This teaming-up is geared toward offering small retailers and day-to-day consumers with Amazon’s SensibleCommerce providers. ONDC is a non-public non-profit firm overseen by the federal government of India. Meanwhile, the SensibleCommerce is an Amazon Web Services (AWS)-powered suite of software program as a service (SaaS) product that allows MSMEs in India to construct and scale their enterprise.
This partnership marks Amazon’s first collaboration with the ONDC. The e-commerce large may even present its logistics service to small and medium enterprise homeowners who intention to increase the sale of their merchandise world wide.
“Amazon has a definite roadmap to being a part of the ONDC network and is taking its first step in coming in as the logistics partner in the ONDC network,” mentioned T Koshy, MD & CEO of ONDC, in a ready assertion.
The partnership goals to make the engagement of Indian retailers with the e-commerce area clean and seamless.
India, below its Make in India initiative, has been bullish on selling homegrown manufacturers world wide to compete with the likes of worldwide labels throughout sectors.
Earlier this month, Narayan Rane, India’s minister of micro, small, and medium enterprises (MSMEs), introduced that the ministry would work alongside Amazon to improve manufacturing within the nation and take high quality items to the folks at an reasonably priced value.
“Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses and providing convenience and choice to customers across the country. We remain committed to be being a catalyst for India’s digitisation efforts throughout the economy,” mentioned Manish Tiwary, Country Manager, India Consumer Business, Amazon India.
The e-commerce platform goals to digitise 10 million MSMEs by the 12 months of 2025.
Back in January 2020, Amazon founder Jeff Bezos visited New Delhi to flag off the ‘Amazon Smbhav’ conclave.
At the time, Bezos had introduced an funding of $1 billion (roughly Rs. 8,300 crore) focussed on offering digital onboarding for Indian retailers.
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