A brand new era of a couple of billion digital native consumers are expected to emerge from eight fast-growing geographies, including India, in the following decade, stated a world commerce research by Accenture.
Living in India, Bangladesh, Egypt, Ethiopia, (*10*), Kenya, Nigeria, and the (*8*), these digital consumers can be in the age group of 6 and 26 and would characterize 36% of those international locations’ complete inhabitants, forecast Accenture.
Four core digital shopper archetypes have been recognized from 3,000 digital consumers surveyed throughout the eight international locations including greater than 500 consumers in India. They included digital native purchasers, digitally savvy millennials, digital native content material creators and digital alpha influencers.
The analysis additionally discovered that regardless of digital commerce revenues having quadrupled in these markets since 2017 — equating to $211 billion in 2022 – most multi-nationals have been but to arrange to serve these digital-first consumers.
“The existing digital investments by companies are falling short of these expectations and trends show that most businesses may not be able to address them without a complete reinvention,” stated Vineet R Ahuja, Managing Director and Accenture Song Lead in India.