OnePlus Could Exit Smart TV Market in India, Removes Category From Website

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OnePlus Could Exit Smart TV Market in India, Removes Category From Website


OnePlus might have determined to discontinue the manufacturing and sale of televisions and displays in India. The BBK Electronics-owned Chinese model has eliminated the TV and Displays classes from its India web site hinting at a possible shift in enterprise technique. OnePlus forayed into the tv class again in 2019 by launching the OnePlus TV Q1 collection. Over the years, it launched a number of inexpensive and mid-range sensible TV fashions in the nation. OnePlus is but to share an official assertion concerning its exit from the TV and Display enterprise in India.

OnePlus has silently eliminated the TV and Displays sections from its official Indian web site, indicating a possible departure from the TV market in the nation. The microsite for TVs and Display presently reveals a 404 error web page.

So far, OnePlus has not introduced its exit from the sensible TV market in India. Gadgets 360 has reached out to the model for a touch upon the matter and can replace the story as soon as we get a response.

OnePlus entered the sensible TV market in India in 2019 with the OnePlus TV Q1 collection. Since then, the corporate has launched a number of fashions in totally different value ranges. However, OnePlus hasn’t launched any new TV fashions since final 12 months. Meanwhile, the corporate has solely two fashions — OnePlus X 27-inch and OnePlus E 24-inch — in its monitor product portfolio. Another BBK electronics subsidiary Realme has additionally reportedly ceased the manufacturing and sale of its sensible TVs in India.

The model is a number one participant in India’s smartphone market. According to Counterpoint Research’s Monthly India Smartphone Tracker, OnePlus was the fastest-growing model in India’s smartphone market in Q2 2023 with 68 % year-on-year progress. The firm has kicked off its journey in 2024 with the launch of OnePlus 12 and OnePlus 12R in January. The OnePlus Nord CE 4 is confirmed to go official on April 1.


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