The integration of OpenAI’s expertise into Microsoft-owned Bing has pushed folks to the little-used search engine and helped it compete higher with market chief Google in web page visits development, based on information from analytics agency Similarweb.
Page visits on Bing have risen 15.8 p.c since Microsoft unveiled its synthetic intelligence-powered model on February 7, in contrast with a close to 1 p.c decline for the Alphabet-owned search engine, information until March 20 confirmed.
The figures are an early signal of the lead the Windows maker has taken in its fast-moving race with Google for generative AI dominance, because of the expertise behind ChatGPT, the viral chatbot that many specialists have referred to as AI’s “iPhone second”.
They additionally underscore a uncommon alternative for Microsoft to make inroads in the over $120 billion (almost Rs. 9,89,600 crore) search market, the place Google has been the dominant participant for many years with a share of greater than 80 p.c.
Gil Luria, an analyst at DA Davidson & Co, mentioned that he expects Bing to achieve market share in search over the subsequent coming months, particularly if Google continues to delay the mixing of generative AI into its product.
While Bing AI has been accessible to most customers world wide since February, Google started the general public launch of its chatbot Bard solely on Tuesday.
“Bing has less than a tenth of Google’s market share, so even if it converts 1 percent or 2 percent of users it will be materially beneficial to Bing and Microsoft,” Luria mentioned.
App downloads for Bing have additionally jumped eight instances globally after AI integration, based on app analysis agency Data.ai. Downloads for the Google search app fell 2 p.c in the identical interval, the info confirmed.
Still, some analysts mentioned that Google, which in the early 2000s unseated then chief Yahoo to turn out to be the dominant search participant, may overcome the early setbacks to keep up its lead.
“Google’s ranking algorithm can have a competitive edge over that of competitors”, Yongjei Jeong, an analyst at Mirae Asset Securities in South Korea mentioned, referring to how Google’s algorithm helped it beat Yahoo Search.
© Thomson Reuters 2023
