OTT platform PrimePlay with its content material choices has introduced diversifying into the website space quickly. “Users will now be able to get an even better experience while consuming content on our native website player,” the platform stated in a press release.
The platform, began by WebWorld Multimedia LLP, stated it lately registered a million downloads.
India’s OTT market is projected to change into sixth largest market on this planet by 2024 and to sustain with the rising demand for content material, PrimePlay determined to present customers an entire new degree of avenue and expertise, it stated.
It is planning to launch a brand new internet sequence ‘Nadaan’ and extra new ‘original web series’ which can launch two contemporary episodes each week.
Swapnil Kshirsagar, CEO, on reaching a million downloads milestone stated, “One million downloads is another milestone for us to keep us motivated for betterment of our product.”
