A gaggle of 20 tech corporations introduced on Friday they’ve agreed to work collectively to stop misleading artificial-intelligence content material from interfering with elections throughout the globe this yr.
The speedy progress of generative synthetic intelligence (AI), which might create textual content, photographs and video in seconds in response to prompts, has heightened fears that the brand new expertise may very well be used to sway main elections this yr, as greater than half of the world’s inhabitants is ready to head to the polls.
Signatories of the tech accord, which was introduced on the Munich Security Conference, embody corporations which are constructing generative AI fashions used to create content material, together with OpenAI, Microsoft and Adobe. Other signatories embody social media platforms that can face the problem of maintaining dangerous content material off their websites, akin to Meta Platforms, TikTok and X, previously referred to as Twitter.
The settlement contains commitments to collaborate on growing instruments for detecting deceptive AI-generated photographs, video and audio, creating public consciousness campaigns to educate voters on misleading content material and taking motion on such content material on their companies.
Technology to establish AI-generated content material or certify its origin may embody watermarking or embedding metadata, the businesses stated.
The accord didn’t specify a timeline for assembly the commitments or how every firm would implement them.
“I think the utility of this (accord) is the breadth of the companies signing up to it,” stated Nick Clegg, president of world affairs at Meta Platforms.
“It’s all good and well if individual platforms develop new policies of detection, provenance, labeling, watermarking and so on, but unless there is a wider commitment to do so in a shared interoperable way, we’re going to be stuck with a hodgepodge of different commitments,” Clegg stated.
(*20*) AI is already getting used to affect politics and even persuade folks not to vote.
In January, a robocall utilizing pretend audio of U.S. President Joe Biden circulated to New Hampshire voters, urging them to keep residence in the course of the state’s presidential major election.
Despite the recognition of text-generation instruments like OpenAI’s ChatGPT, the tech corporations will give attention to stopping dangerous results of AI images, movies and audio, partly as a result of folks have a tendency to have extra skepticism with textual content, stated Dana Rao, Adobe’s chief belief officer, in an interview.
“There’s an emotional connection to audio, video and images,” he stated. “Your brain is wired to believe that kind of media.”
© Thomson Reuters 2024
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