Over 25 million wearable models had been shipped in India in January-March 2023 quarter, registering a robust 80.9 % year-on-year progress, in line with the International Data Corporation’s (IDC) India Monthly Wearable Device (*25*). However, knowledge confirmed shipments remained flat quarter-on-quarter following a robust October-December 2022 quarter.
Smartwatch (inclusive of primary and superior) continues to be the fastest-growing wearable class with 10.4 million shipments, a progress of 178.9 % year-on-year.
“Improved supplies, leaner inventory, multiple new launches, and faster portfolio refresh are the key reasons for this healthy growth,” International Data Corporation.
Additionally, a number of India-based small gamers additional intensified the competitors, and reducing the general common promoting costs additionally supported gross sales and shipments, it mentioned.
“Moving beyond audio capabilities by incorporating health-tracking technology will be essential for sustained growth,” mentioned Vikas Sharma, Senior Market Analyst, Wearable Devices, IDC India.
International Data Corporation (IDC) is a worldwide market intelligence and advisory companies supplier.
“Brands are bringing a variety of smartwatch models with metal straps/casing, circular dials, rugged finish, and premium designs. Clubbed with advanced communication features like LTE, digital payment options, and more accurate sensors/algorithms, brands are attracting new smartwatch consumers as well as fueling refresh buying,” mentioned Upasana Joshi, Research Manager, Client Devices, IDC India.
In 2023, Joshi mentioned the smartwatch market will cross 50 million models, up from 30.7 million in 2022.
