Prime Volleyball League Season 2 Witnesses 55% Increase in TV Viewership

With an thrilling 15-point format, improvements like tremendous serves and tremendous factors, star-studded groups, and a plethora of celebrities together with southern movie superstars Vijay Deverakonda, Kalayani Priyadarshan and sporting royalty like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy, Ashwini Ponnappa, Sajan Prakash in help, the season 2 of the Prime Volleyball League (PVL) proved to be an amazing success, with a 55 per cent enhance in TV viewership.

The RuPay Prime Volleyball League season 2 that includes the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors was aired on Sony Sports Network in English, Hindi, Tamil, Telugu, and Malayalam in the Indian subcontinent and globally on Volleyball World.

The complete cumulative TV viewership throughout all matches and highlights for the season 2 of the league reached 206 million, as in comparison with 133 million from Season 1.

Here are some key figures:

1) Reach

Season 1: 31 Million

Season 2: 92 Million

Increase in Reach: 196%

2) Engagement

Season 1: 0.85 Million

Season 2: 5.1 Million

Increase in Engagement: 500%

3) Impressions:

Season 1: 38 Million

Season 2: 371 Million

Increase in Impressions: 876%

4) Views:

Season 1: 12 Million

Season 2: 113.9 Million

Increase in Views: 849%

Interestingly, the league garnered nearly equal curiosity from the feminine audiences with the gender break up between Men and Women TV viewers being 58:42, showcasing a rising curiosity amongst ladies for the game of volleyball.

Season 2 of the league was carefully adopted by folks from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia amongst different nations. The key demographic of 18-34 was probably the most engaged group on social media for season 2 with over 40 p.c participation.

Tuhin Mishra, Managing Director, Baseline Ventures and co-founder of the PVL expressed delight with the extraordinary success. “We have actually hit it out of the park this time. We all the time knew now we have a product that may seize the creativeness of audiences. But to see the super progress in phrases of TV viewership and on social media was actually satisfying.”

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