Covid second wave has hit film enterprise tougher than anticipated. With fast improve in constructive instances, the Karnataka state authorities is taking stringent actions to curb the unfold of the an infection. The incessantly altering guidelines are additionally posing menace to films which have already launched.
Puneeth Rajkumar starrer Yuvaratna opened to packed theaters on April 1. Within every week, the state authorities determined to herald the rule for 50% occupancy in theaters within the wake of surging covid instances. The movie workforce together with Puneeth Rajkumar met the state chief minister B S Yediyurappa and appealed to postpone the brand new restrictions for three days, in order that the makers may earn their weekend share. The state authorities had agreed to the proposal.
“Had we known this was going to happen, we wouldn’t release the movie in the first place,” mentioned Puneeth Rajkumar to the media. Despite 50% occupancy, the film gained good response.
Later, the makers of Yuvaratna determined to take a distinct route. Within every week of theatrical launch, they struck a cope with OTT big Amazon Prime Video and launched their film on the app on Friday. This is the primary time a Kannada-language mega starrer has been launched on OTT inside 10 days of its theatrical launch.
Yuvaratna is produced by Vijay Kiragandur of Hombale movies who can also be the producer of magnum opus KGF 1&2. According to sources near the workforce, Amazon Prime Video purchased Yuvaratna for a whopping Rs 20 crore. This in itself is a document for any Kannada film. KGF chapter 1 had bagged Rs 18 crore deal which was highest earlier than this.
“Given the present pandemic situation, this decision has been taken keeping in mind the larger reach of the good content to more viewers, especially families and elderly. The movie will continue to be screened in theaters. We seek co-operation from all fans, film fraternity and well-wishers,” mentioned Hombale Films in a press release.
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