Royals Sports Group-owned franchise Rajasthan Royals as we speak introduced India’s main vitality options supplier, Luminous Power Technologies as the group’s Title Sponsor for the upcoming season of the Indian Premier League (IPL) which is ready to start from thirty first March 2023. As a part of the affiliation, the facility and photo voltaic options model’s brand will seem on the entrance of the Rajasthan Royals’ official enjoying equipment and coaching equipment.
With the motto of offering buyer delight by way of innovation & ardour with a concentrate on execution & teamwork, Luminous Power Technologies has been a reliable No.1 Energy Solutions Super Brand that gives a variety of modern merchandise and options within the vitality, energy again up and residential photo voltaic house. Luminous Power Technologies is pioneer in Inverter and battery know-how together with latest launches of Lithium Ion based mostly inverter premium designed Ultra Charge Batteries, Icon Inverter Series and Powerhouse High-Capacity Inverter collection for houses and places of work. Meanwhile, the winners of the inaugural version of the IPL, Rajasthan Royals, are recognized for their modern and pioneering strategy which is married with the in depth use of know-how to attain outcomes on the sector.
Having beforehand prolonged their assist to the game by way of in-stadium and linear TV partnerships, Luminous is re-entering the IPL house with this partnership with the Royals for the 2023 season.
Commenting on the affiliation, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, mentioned, “Luminous is a model pushed by innovation and know-how which is central to what drives success for our franchise. Countless synergies have emerged as we have deepened our dialogue round this partnership with innovation and sustainability being a core focus of each manufacturers. We are extremely excited in regards to the influence we are able to obtain collectively and sit up for serving to Luminous strengthen their nationwide and world footprint by way of numerous campaigns throughout the season and past.”
Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quoted, “With over 35 years of experience in creating modern and know-how pushed merchandise for our customers, Luminous is among the most reputed and dependable manufacturers in India. This thrilling partnership with Rajasthan Royals offers us with the chance to maintain scaling and making a tangible influence on our present and potential customers. We have been related to cricket prior to now by way of different associations, and with this partnership with Rajasthan Royals, we purpose to reaffirm our dedication to innovation and know-how, and in addition promote exponential development for the enterprise leveraging the Royals’ home and world presence.”
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer added, “Luminous is a No.1 brand in energy solutions market. With the evolution of power quality, power consumption, and per capita income in India, power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0. A range of strategic initiatives have been laid out across businesses and brands to drive this transformation journey and position Luminous as a global Prosumer-Tech player that is Transforming the world of sustainable energy and Powering happier homes. IPL and RR collaboration is very valuable as it will helps us strengthen our brand in India in every household in India.”
This affiliation between a model that has remodeled right into a family title that goals to energy happier houses by way of know-how improvements and empower lives with entry to vitality, and a cricket group whose mission is to ‘remodel society by way of cricket, and cricket by way of innovation‘, goes a great distance in establishing a mutually useful accomplice ecosystem that may drive the ambitions of each the entities. Through its philanthropic arm – the Royal Rajasthan Foundation – the franchise has been working to allow alternatives for empowered ladies in Rajasthan for equitable entry to water, livelihoods and psychological well being interventions, whereas additionally offering entry to photo voltaic vitality. Luminous goals to remodel the world of vitality with its know-how and innovation. The ongoing ladies’s day marketing campaign #WomenInEnergy goals to scale back gender hole in vitality sector and supply equal alternative for ladies powering happier houses. Luminous dedication to enriching training for ladies, creating livelihood, and a inexperienced atmosphere to dwell in, there are quite a few synergies for each the manufacturers given the Royals’ ambition of impacting society with cricket as the automobile.
The Rajasthan Royals squad, which incorporates worldwide and home stars from the world over who’ve been on the forefront of utilizing know-how and innovation of their recreation, will likely be kick-starting their 2023 marketing campaign in Hyderabad on 2nd April 2023.
About the Rajasthan Royals
Rajasthan Royals had been the champions of the inaugural 2008 season and have not too long ago accomplished a serious shareholding restructure, with Emerging Media having the bulk possession of the franchise with assist from new co-investor RedBird Capital Partners.
For extra info, please go to www.rajasthanroyals.com.
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About Luminous Power Technologies
Luminous Power Technologies is a strong and reliable model with a variety of modern merchandise within the energy backup, and residential photo voltaic house. With 7 manufacturing items, greater than 28 gross sales places of work in India and presence in over 36 nations, our 6000 workers serve greater than 60,000 channel companions and thousands and thousands of consumers. Our motto has all the time been Customer Delight by way of Innovation & Passion with the concentrate on Execution & Team-work. At Luminous, we passionately innovate, remodel the world of vitality and energy happier houses with each residence gaining access to vitality to make life snug and environment friendly.
To discover out extra go to Luminous’ web site www.luminousindia.com.
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Instagram: www.instagram.com/luminous_officials
Facebook: www.fb.com/myluminous
Twitter: twitter.com/myluminous
LinkedIn: www.linkedin.com/firm/luminous-power-technologies-p-ltd
YouTube: www.youtube.com/@LuminousIndia
