Royals Sports Group-owned franchise Rajasthan Royals at present introduced Indias main power options supplier, Luminous Power Technologies as the groups Title Sponsor for the upcoming season of the Indian Premier League (IPL) which is ready to start from thirty first March 2023. As a part of the affiliation, the facility and photo voltaic options model‘s emblem will seem on the entrance of the Rajasthan Royals official enjoying package and coaching package.
With the motto of offering buyer delight by innovation & ardour with a give attention to execution & teamwork, Luminous Power Technologies has been a reliable No.1 Energy Solutions Super Brand that provides a variety of modern merchandise and options within the power, energy again up and residential photo voltaic house. Luminous Power Technologies is pioneer in Inverter and battery expertise together with current launches of Lithium Ion based mostly inverter premium designed Ultra Charge Batteries, Icon Inverter Series and Powerhouse High-Capacity Inverter sequence for houses and workplaces. Meanwhile, the winners of the inaugural version of the IPL, Rajasthan Royals, are recognized for their modern and pioneering method which is married with the intensive use of expertise to attain outcomes on the sector.
Having beforehand prolonged their assist to the game by in-stadium and linear TV partnerships, Luminous is re-entering the IPL house with this partnership with the Royals for the 2023 season.
Commenting on the affiliation, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, stated, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as weve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quoted, “With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals domestic and global presence.”
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer added, “Luminous is a No.1 brand in energy solutions market. With the evolution of power quality, power consumption, and per capita income in India, power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0. A range of strategic initiatives have been laid out across businesses and brands to drive this transformation journey and position Luminous as a global Prosumer-Tech player that is Transforming the world of sustainable energy and Powering happier homes. IPL and RR collaboration is very valuable as it will helps us strengthen our brand in India in every household in India.”
This affiliation between a model that has remodeled right into a family identify that goals to energy happier houses by expertise improvements and empower lives with entry to power, and a cricket crew whose mission is to rework society by cricket, and cricket by innovation, goes a good distance in establishing a mutually useful accomplice ecosystem that may drive the ambitions of each the entities. Through its philanthropic arm – the Royal Rajasthan Foundation – the franchise has been working to allow alternatives for empowered girls in Rajasthan for equitable entry to water, livelihoods and psychological well being interventions, whereas additionally offering entry to photo voltaic power. Luminous goals to rework the world of power with its expertise and innovation. The ongoing girls’s day marketing campaign #WomenInEnergy goals to scale back gender hole in power sector and supply equal alternative for girls powering happier houses. Luminous dedication to enriching schooling for women, creating livelihood, and a inexperienced atmosphere to reside in, there are quite a few synergies for each the manufacturers given the Royals ambition of impacting society with cricket as the car.
The Rajasthan Royals squad, which incorporates worldwide and home stars from the world over who’ve been on the forefront of utilizing expertise and innovation of their recreation, can be kick-starting their 2023 marketing campaign in Hyderabad on 2nd April 2023.
About the Rajasthan Royals
Rajasthan Royals have been the champions of the inaugural 2008 season and have not too long ago accomplished a serious shareholding restructure, with Emerging Media having the bulk possession of the franchise with assist from new co-investor RedBird Capital Partners.
For extra info, please go to www.rajasthanroyals.com.
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About Luminous Power Technologies
Luminous Power Technologies is a strong and reliable model with a variety of modern merchandise within the energy backup, and residential photo voltaic house. With 7 manufacturing models, greater than 28 gross sales workplaces in India and presence in over 36 nations, our 6000 staff serve greater than 60,000 channel companions and thousands and thousands of shoppers. Our motto has at all times been Customer Delight by Innovation & Passion with the give attention to Execution & Team-work. At Luminous, we passionately innovate, rework the world of power and energy happier houses with each house gaining access to power to make life comfy and environment friendly.
To discover out extra go to Luminous’ web site www.luminousindia.com.
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Instagram: www.instagram.com/luminous_officials
Facebook: www.fb.com/myluminous
Twitter: twitter.com/myluminous
LinkedIn: www.linkedin.com/firm/luminous-power-technologies-p-ltd
YouTube: www.youtube.com/@LuminousIndia
