Camel rides are outdated; camel milk is the present rage. Aadvik Foods, based in 2016 by Hitesh Rathi as a bootstrapped enterprise with a capital of lower than Rs 10 lakh, at present contains a wide range of merchandise constituted of camel milk, together with camel milk powder, candies, and a cosmetics line. Aadvik Foods distributes their camel milk powder by channels in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Bathinda, and Chandigarh, in addition to to wholesalers within the US, Malaysia, and the Philippines. After working for years of their numerous fields, Hitesh Rathi and Shrey Kumar made the choice to discover the natural meals business and fill the hole within the farm-to-table paradigm. Aadvik Foods was created after they expanded on their idea of processing camel milk.
Hitesh Rathi: Background
Hitesh Rathi was born to uncomplicated middle-class dad and mom. His mom is a housewife, whereas his father labored as an agent for the LIC. He attended Kota to check for the engineering admission examination after ending class in Bikaner, Rajasthan. The Punjab Engineering College in Chandigarh ultimately awarded him a civil engineering diploma. After initially working for Punj Llyod Infrastructure Company after which for PE Analytics, Gurugram, he moved to work as a development supervisor in Myanmar in 2015. He realized in Myanmar that he couldn’t work for another person for the remainder of his life. He give up his job and started doing market analysis. Rathi as soon as, in an interview, described his foray into entrepreneurship, which was not inspired by his dad and mom.
Procurement Of Camel Milk
The firm works carefully with camel breeders in Gujarat and Rajasthan, giving them a dependable income whereas additionally helping them in caring for the animals and preserving their inhabitants. More than 200 camel breeders have been concerned within the founders’ effort up to now. Camel milk was already being offered elsewhere on the planet. Hitesh, a local of Rajasthan, reasoned that it may very well be helpful to develop a method of income for the wandering camel herders.
Camel Milk And Its Popularity
Recently, camel milk and its byproducts have gained recognition as more healthy choices. Additionally, it presents therapeutic benefits and capabilities as a remedy for continual diseases like diabetes, autism, and boosting immunity usually. Additionally, camel milk may be drunk by those that are lactose illiberal, and health fans are large followers of it as a result of it has so little fats. Given that it is a perishable product, it’s packaged in accordance with sure necessities that keep its shelf life for 60 days in frozen kind and 9 months in powdered kind.
Aadvik Foods: Success Story
Initial orders had been taken on the telephone and on their web site. The camel milk merchandise of Aadvik Foods ultimately unfold to all the main e-commerce websites, and right this moment they are often discovered extensively on websites like Amazon, eBay, Flipkart, Bigbasket, Shopclues, Snapdeal, and Doodhwala, amongst others. They ship their items all all over the world and are Amazon.com’s high sellers. The model, which has been profitable since day one, has up to now taken greater than three lakh orders from all all over the world.
Currently, the corporate sells many liters of camel milk monthly. But it is unclear if they are going to be capable of meet demand sooner or later given the declining camel inhabitants.
