Rajkummar Rao roped in as the ambassador of apparel brand bewakoof.com : Bollywood News – Bollywood Hungama

June 11, 2021

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Rajkummar is an actor who is understood for his totally different and eclectic decisions whether or not motion pictures for giant display or OTT. He has completed thought-scary roles like Newton and Shahid to horror comedies like Stree and Roohi and coronary heart-touching movies like Bareilly Ki Barfi; he’s the most cherished actor reducing throughout demographics and geography. bewakoof.com is understood for being distinctive as it too challenges set norms with out being preachy. The synergy between each manufacturers led to roping in Rajkummar for selling bewakoof.com. Both enchantment immensely to the youth and with rather a lot of gravitas and grow to be autos for self-expression with out taking themselves too severely.

bewakoof.com launched in 2012 by Prabhkiran Singh has grow to be the quickest rising youth brand and is backed by marquee buyers like IvyCap and Investcorp. The firm sells 20,000 models of apparel and equipment a day and has a buyer base of over 10 million.

The advertising and marketing marketing campaign will see Rajkummar flaunting a variety of quirky tees from Bewakoof as he makes the assertion, “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”

Prabhkiran Singh, Co-founder CEO, Bewakoof, says, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. Thus, getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favourite brand. You will see more such celebrities joining our Bewakoof gang.”

Rajkummar Rao talks about his affiliation with the brand and says, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”